This study was released to the public sometime in March 2009 by Yahoo Philippines and Nielsen. For posterity’s sake as well as giving everyone here more food for thought, I’m embedding the study highlights in this entry. I’ll try to get other interesting materials as well that’s applicable to the Philippine market. Thanks to Tonyo Cruz for uploading this.
Interesting right? If you combine this with the Cartoon Network New Generation Study, it looks like the internet is like an avalanche gathering momentum. While it already has strong presence right now, it will exponentially explode and the money that will go to digital marketing will skyrocket in the coming years.
Yahoo as the most used in terms of news sites, music sites and search engines? somehow i find this hard to believe. what was the sampling methodology used here??