Comments on: URC’s FAB Drink Online Campaign

By: Who’s Building Your Website? Marketer or Programmer? | New Media Philippines

Mon, 25 May 2009 05:31:27 +0000

[...] Internet Marketing is a science and an art. You have to learn it. You cannot just apply everything you know about mainstream media and expect to be a great marketer. It’s an entirely different subject matter, one that requires study and experience. A lot of big companies repeatedly make mistakes like this. Remember URC’s FAB Campaign? [...]

By: New Media Philippines

New Media Philippines — Tue, 28 Apr 2009 03:40:57 +0000

Thanks Eleanor. I’m actually trying to find a contact in URC so I can send them the link to this article, haha. My batchmate who worked there before transferred already to Del Monte. ><;

By: Eleanor San Jose

Eleanor San Jose — Tue, 28 Apr 2009 00:02:40 +0000

Interesting article…agree with the points you made re: materials for online. Marketers make this mistake all the time. Thanks.