Power Mac Center definitely made a huge impact when they came up with a unique marketing campaign for the new iPod Touch units. Instead of the traditional roll-out, Power Mac Center got Urbandub to perform their songs live in Power Mac Center branches using the iPod Touch units instead of their instruments!
Urbandub Performs First of Summer (iPod Touch Version)
Kudos to Power Mac Center for trying to raise the standard of marketing for Apple resellers! This video has already racked up 80,000+ views. I’m not privy to the talent fee they paid Urbandub for this but I think they were very successful in raising awareness.
In hindsight though I probably would have put a tarpaulin of Power Mac at the back of Urbandub.
Mabuhay ang mga Cebuano. Urbandbud rock on!!!!
They probably got this idea from the band Atomic Tom who did the same thing with iPhones while riding a NYC Subway
http://www.youtube.com/watch?v=NAllFWSl998