Yahoo recently released a report which shares the various top searches done on their engine for 2009. Some of the results are very predictable but some results completely took me by surprise. The searches also gives you insights on what the Filipino online user behavior is about. For example, some of the top searches are about politicians, issues on politicians, or current events. Imagine this, Shalani Soledad is in the top 10. To those who don’t know her, she’s the girlfriend of Senator Noynoy Aquino. Another popular search term was “Mar and Korina”, which was probably driven by their high profile celebrity wedding last October.
Here’s the complete top 10 over-all searches:
For more details, you can visit the official Yahoo Year in Review Site. Google also released a similar study but it wasn’t as detailed as Yahoo’s. I’ll discuss that on a separate post.
Search Engines and Social Media are no longer tools for just techie people. The fact that the searches are becoming more mainstream show that it’s really becoming a legitimate source of information for the Filipino people. If there’s something they want to research more about, they go to Google or Yahoo. Case and point is the mysterious GF of Noynoy who made it to the top 10, haha. 
Anyway, I have a feeling that a lot of SEO mavens will be targeting the keywords mentioned in this report. Expect to see SEO magic to happen in the new few weeks.
PS – I wrote a post sharing my experiences with Search Engine Optimization. You might want to check it out.
Two spots go to basketball for top Philippine searches on Yahoo! Why am I not surprised. lol.