Out of all the marketing campaigns I’ve seen so far in the last 2-3 years, this is one of my personal favorites. Coca-Cola sent a huge red truck with a “PUSH” button at the back to Marikina. Eventually people started getting curious and started to press the button. Free coke bottles would come out just like a vending machine. Eventually though the free stuff became different. Sometimes women would get roses together with their coke bottles. Kids would get toys. A grandma even got a beach chair! A barakada even got a lechon baboy! Anyway, this is a brilliant campaign and I won’t be surprised if this video gets more views in the coming weeks.
Here’s the video for your enjoyment. Please do share. I think Coca-Cola deserves the share for doing something like this. 
Share share share! Spread the happiness. Good job Coca-Cola!
It’s starting to get viral. A couple of Facebook friends (who do not know each other) already shared the video just this morning.
Really nice idea. I was shocked though when I saw the truck give out a lechon. Lol.
Nice ad (especially the pinoy flavor) but this was already done in other countries couple of years ago. Do you think this will do really well in terms of being viral?