New Media Philippines

Viral Marketing rarely happens by accident. As Malcolm Gladwell would say, it has to reach a tipping point first before it gets picked up eventually spreads like wildfire. The same concept applies for Viral Blogging – or the publishing content that gets passed on by different people across various mediums. Note that there is no [...]

Friendster recently launched a new feature which allows anyone to place their ads in their network. Called “Do It Yourself Ads“, users can now do targeted online advertising on the massive base of Friendster. Based on the latest count, they have more than 48M registered Filipino users. What’s great about this is that you can [...]

A few months ago, I was invited to a forum hosted by the Liberal Party. We had Jo Hansen, US President Obama’s campaign consultant, talk about how Obama won the election. There were a lot of topics covered and it would be one hell of a lengthy post to write everything in just one go. [...]

I’ve been putting a lot of thought on how bloggers and marketers can both tap Social Media (Networks, Microblogging, etc.) to drive more readers to their sites. Initially, I was able to list more than 15 ways on how to do this but for now I’ll zero in on 3 methods otherwise I’ll end up [...]

I had the pleasure of attending the first day of the 2nd Social Networking and eBusiness Conference (through Level Up). One of the more interesting points raised by several speakers was for companies and marketers to actually use social media as the front page of your business. After giving it some thought, it really does [...]

Researchers predicted that online web advertisement placements will plummet in the coming years. In a study conducted by Opinon Research Corporation, they highlighted that consumers are more likely to visit a website if it is in an article versus it being on a banner ad. In fact, even E-mail offers and SEO ranks higher versus [...]

For one of the most popular Social Networks, I’m a bit wondering why Facebook made it so hard for people to create Groups. Anyway, I’ve decided to make a quick guide on how to make Group Profiles for Facebook since several people have sent me e-mails asking how. It’s FREE and can be done in [...]

According to an article posted on Emarketer, small and medium enterprises (SME’s) are really seriously looking to going digital in 2009 and 2010. In a study made by Bredin Business Information, they say that the top problems encountered by SME’s are the following:

I was reading the blog of my good friend and fellow blogger Sonnie and in one of his posts he talks about the importance of managing your personal brand – especially through the various social networking channels like Facebook. Sonnie has worked in the Human Resources field for over 15 years so I think he [...]

When I meet other businessmen and marketing managers of small and medium enterprises (SME’s), I’m sometimes disappointed when I hear that they’re not tapping into the internet to market and grow their businesses. If your business caters to a particular niche that has representation online through communities or social networks, then don’t hesitate to invest. [...]