New Media Philippines

BPO’s aren’t satisfied anymore with offering just the usual contact center services. Convergys, one of the biggest BPO’s in the country, just announced that they will be offering social media services to foreign clients. This is an interesting development and I’m wondering how this will impact the local freelancing scene. Obviously freelancers and agencies that [...]

I did some math using the ComScore data on Facebook penetration to come up with the estimate on the number of Twitter and LinkedIn users in the Philippines. If the total universe of Filipino internet users is 24,946,241 all we have to do is get 16.1% to determine how many there are on Twitter and [...]

A lot of brands are trying to capitalize on the “sharing” factor of social networking sites by coming up with various “viral marketing” campaigns. Some of them worked wonderfully like Cebu Pacific’s Dancing Flight Attendants video which powered their IPO. It doesn’t even have to big companies. SME’s like Power Mac Center tapped popular bands [...]

The country’s leading organization for PR professionals, the Public Relations Society of the Philippines (PRSP), partnered with the Internet and Mobile Marketing Association of the Philippines (IMMAP), Ateneo de Manila AJWCC, and Blue Blade Technology for the Digital PR Certification Program. I’ve been helping them develop the modules and the courses for this so I [...]

Listen. Engage. Act. Those three words sum up the core strategy behind Dell’s Social Media Listening Command Center. Powered by Radian 6, the center basically monitors whatever is being said about Dell all over the world. They then use that information for product development, customer service, marketing, sales, or anything that can be improved based [...]

This article is the second and final installment to the 2010 Top 10 Highlights for New Media Philippines. This entry has the last 5 highlights that we wanted to share with everyone. If you haven’t read the first part yet, please click this link to go to the said entry so you can read it [...]

This is a two-part entry which summarizes the major highlights of New Media Philippines for 2010. It was actually our biggest year to date as readership for this site has grown by 600%! Anyway, this first entry will talk about the first 5 major highlights and the second entry should come out the following day [...]

Looking back 2010 was a big year for social media and the digital marketing industry in the Philippines. It’s the year where we saw the Philippines skyrocket to the 6th biggest country on Facebook at 19M registered accounts. We were also cited several times by different studies saying that we had the highest level of [...]

I came across this very interesting article on GMANEWS.TV about how the European Union is collectively pushing for an option for internet users to easily delete everything and anything about them online. In this digital age where everyone, regardless of age or intent, can be held hostage for something that they post online, this is [...]

Gartner Inc., an information technology intelligence company, recently said that their studies show that the Philippines is leading in the adoption of global social media sites like Facebook and Twitter in Asia. This confirms the study recently released by ComScore as well which ranked the Philippines as one of the top social media hubs in [...]

A few weeks ago, an article here at NMP talked about how social media is an information gateway, and we are the gatekeepers. Last Thursday, while Carlo, Mich and I were discussing creative work issues and the lack of inspiration, we came across this discussion on information diet. The bottom line: the quality of thoughts [...]

I just re-read Chris Brogan‘s book, Trust Agents. It’s definitely a must-read for people who want to venture into digital marketing. I’ll write a complete review later but for now I’d like to focus on one key concept that Brogan talked about in his book – SOCIAL CAPITAL. Social Capital is basically your influence over [...]

Cornell University recently came out with a report showing that the number of followers doesn’t really make you “influential” in Twitter. Since social media is about sharing, a good metric of influence is if your followers actually re-tweet your updates. Using this as basis they came up with a new ranking which showed which users [...]

There’s a gold rush going on all over the world right now and it’s not in the form of stocks or natural resources. Because of technology and the internet, we’ve changed the way we communicate and in doing so we’ve changed the way we affect the perception of others about us, our work ethic, and [...]

Student organizations stand to gain a lot if they strategically use social media. If I was still in school, part of an organization, and had the knowledge I had now, I’d definitely come up with a campaign that will not just earn me additional points but build equity for the organization so that it can [...]

I wasn’t able to attend the first day of the 4th IMMAP Digital Summit because I was on vacation with my wife. I’ll try to see if I can still make it to the second day. Anyway, I was following the tweets and the online conversations about the keynote presentation of Jeremiah Owyang. He raised [...]

This article by ABS-CBN was going around the Philippine Twitterverse non-stop yesterday. Apparently based on a study by comScore, the Philippines has the 6th highest penetration of Twitter in the world. This really makes us one of the social networking hubs in Asia. It’s only natural for a lot of Filipinos to be hooked on [...]

A few days ago a Congressman filed a resolution calling for the regulation of social media activity in government offices. Congressman Romero Quimbo (2nd District, Marikina) filed House Bill 184 last Wednesday which proposes that government agencies should regulate social media so as not to affect the productivity of their employees. Some tech pundits and [...]

I’m currently mentoring a few new bloggers so I’ll be posting more about blogging in the coming weeks. For today, let me share 3 awesome plug-ins which incorporate your social media accounts to your WordPress blog. Putting social media buttons and badges are very important because it can exponentially multiply the traffic you’re getting especially [...]

A few weeks ago I was interviewed by Ronna Capili from the Philippine Daily Inquirer about Social Media for the Filipino Youth. This was a very timely piece since classes just started and it was a good opportunity to reach out and help educate the younger generation on how to properly use social networking sites. [...]