New Media Philippines

I was surprised when I got a call from Globe informing me that I was a finalist for their “Globe Tatt Awards for Social Media” under the Tech Junkie category. It’s a huge honor just to be considered a finalist so to Globe and to everyone who supported New Media PH, thank you! Anyway, starting [...]

People often think that the social media industry isn’t stressful and that it’s all fun because you get to handle social networking sites like Facebook and Twitter. It’s completely the opposite. Regardless if you like it or not social networking sites become extensions of customer support because it’s a communication channel between you and your [...]

Facebook Questions is a new feature rolled out by Facebook. Users can post a question on their profile and all those who answer in their network will display their answers on their respective networks as well making this a potent recommendation engine. As of today it’s currently not yet activated on all Facebook Official Pages [...]

A lot of brands are trying to capitalize on the “sharing” factor of social networking sites by coming up with various “viral marketing” campaigns. Some of them worked wonderfully like Cebu Pacific’s Dancing Flight Attendants video which powered their IPO. It doesn’t even have to big companies. SME’s like Power Mac Center tapped popular bands [...]

It has been a great year for social media. Facebook has paved the way to more social engagement for both companies and consumers. Twitter made crucial changes and deals with other platforms to enhance its services. LinkedIn redefined how companies and HR personnel execute conventional recruitment procedures. Location-based platform Foursquare and group-buying site Groupon are [...]

I just re-read Chris Brogan‘s book, Trust Agents. It’s definitely a must-read for people who want to venture into digital marketing. I’ll write a complete review later but for now I’d like to focus on one key concept that Brogan talked about in his book – SOCIAL CAPITAL. Social Capital is basically your influence over [...]

Student organizations stand to gain a lot if they strategically use social media. If I was still in school, part of an organization, and had the knowledge I had now, I’d definitely come up with a campaign that will not just earn me additional points but build equity for the organization so that it can [...]

I wasn’t able to attend the first day of the 4th IMMAP Digital Summit because I was on vacation with my wife. I’ll try to see if I can still make it to the second day. Anyway, I was following the tweets and the online conversations about the keynote presentation of Jeremiah Owyang. He raised [...]

I seem to keep getting a lot of reader questions lately via e-mail. Anyway, this just came in a few minutes ago. A reader who’s operating a gadget store asked me if he should move his store out of Multiply and get his own site? He also asked what are the advantages and disadvantages of [...]

A lot of brands are now rushing to Social Media to take a stab at the massive online market. However most marketers don’t have too much respect for new media. Since everyone does it, a lot of marketers feel that it’s easy and that it’s something that they can do on the fly. This is [...]

Facebook is going to drastically change the way Fan Profiles are built so that businesses can connect easier with users. However this major change will also affect users in a huge way. According to this news article, Facebook will remove the “Be a Fan” option and will change it to just “Like”. If a user [...]

Let me congratulate fellow blogger Marck Rimorin for taking his game up a notch by joining NetBooster Asia as their Social Media Officer. Marck actually told this to me during the recent Microsoft Blogger’s VIP night but I didn’t blog about it since I didn’t know if it was a secret or anything. Anyway, NetBooster [...]

Before people would get their news by reading newspapers, magazines, or talking with friends. When the internet became popular, it became much easier since all we had to do was type the URL of the new site which offered free news. With the advent of social media, it’s now totally different. Before we looked for [...]

I often get puzzled looks on the faces of clients each time I include social media in their digital marketing plans. The same questions keep popping up again and again – how can we measure success? Will this really work? Do we really need to spend on that? It’s looks easy, can we have someone [...]

In an article published on Asia Media Journal, Friendster Global Product Director Jeff Roberto revealed that the company will be launching a series of products that will totally differentiate Friendster from all other network sites operating in Asia. One of the first products is a virtual gift shop which already launched in Malaysia but will [...]

According to a recent study by Dynamic Logic the main problem with low performing online ads is not because of targeting or placements, it’s mostly because of the actual creatives. The Millward Brown company analyzed more than 170,000 online ads in their database and they discovered that the following factors weighed more in determining the [...]

As social media continues to grow, businesses are slowly starting to gravitate towards it with their marketing promotions. In the past few months, we’ve seen a deluge of SMEs, multinationals, and freelancers take to social networks like Facebook and Friendster via fan profiles/pages, advertising, and even through direct messages and chatting. A year ago, the [...]

(Disclaimer: I currently am working as the consultant for Fish & Co. for their Internet Marketing campaign. I’m just plugging our latest promo for everyone’s information) I’m currently helping out Fish & Co. with their Internet Marketing campaigns and one of the things we’re doing is a simple fan acquisition drive on Facebook. It’s pretty [...]

I was tinkering around with my gaming blog when I saw a new ad the Nuffnang is currently serving. To those who don’t know what Nuffnang is, they’re a blog advertising network. Basically companies can approach them to launch ad campaigns on the blogs that are in the network of Nuffnang. Anyway, moving on to [...]

I had the pleasure of attending the first day of the 2nd Social Networking and eBusiness Conference (through Level Up). One of the more interesting points raised by several speakers was for companies and marketers to actually use social media as the front page of your business. After giving it some thought, it really does [...]