New Media Philippines

Peter Juan shared this video on Facebook. Hilarious stuff. Watch the video first before reading my comments below. I think the biggest problem the marketing industry faces right now when it comes to the world of social media and digital marketing is education. Managers and CEO’s just hire whoever presents to them first without really [...]

A lot of marketers make the mistake of “overselling” in social media. It’s very important to note that the words “engagement” and “community” didn’t become buzz words for no reason. Social media campaigns are always subject to scrutiny by the audience. Let’s face it, no one likes the feeling of being fooled. Customers see through [...]

This is a two-part entry which summarizes the major highlights of New Media Philippines for 2010. It was actually our biggest year to date as readership for this site has grown by 600%! Anyway, this first entry will talk about the first 5 major highlights and the second entry should come out the following day [...]

Looking back 2010 was a big year for social media and the digital marketing industry in the Philippines. It’s the year where we saw the Philippines skyrocket to the 6th biggest country on Facebook at 19M registered accounts. We were also cited several times by different studies saying that we had the highest level of [...]

I was having a conversation over e-mail with a friend who works with a digital marketing agency in Hong Kong. We were sharing with each other our experiences so that we could both get better at what we do. One thing we both agreed on is the biggest pitfall for a lot of businesses when [...]

Curt Smith, founder and vocalist of the band Tears for Fears, tweeted that he liked the BiPolar album of Filipino band Up Dharma Down. The social media savvy alternative local band has been getting praises all over the country for their music and it was really only a matter of time before more international artists [...]

Ever since we implemented the Facebook Share and Twitter Retweet buttons on this blog the traffic has grown tremendously. To verify this, we compared this month’s traffic to a month where we didn’t have the plug-ins and the results are amazing. There’s +111% growth! We checked Google Analytics and Facebook referrals now account for 35% [...]

When the Philippines’ Department of Tourism announced that they would be spending 100M on New Media promotions in 2011 they received a lot of criticism on Twitter and Facebook. Some users are saying that this is another source of corruption to pay back the primary movers during Aquino’s campaign. Apparently the Undersecretary in charge of [...]

I had an exploratory meeting with a member of a local famous band and we talked about best practices for social media marketing for musicians. I was blown away with what they’ve been doing and how they’ve been leveraging Facebook to drive their business. I’ll reveal the band sometime this week (clue: they have more [...]

The latest issue of Money Sense magazine is already out on stands (July-August issue) and I’m happy to let everyone know that I have an article in it! Their Editor-In-Chief asked me to write a piece on how social media marketing works here in the Philippines and how SME’s can take advantage of it to [...]

After months of preparation, the first Internet & Social Media Marketing Program by Catalyst Interactive Marketing Inc. is done. The fully booked class was held last July 9, 2010, at the Oakwood Hotel in Ortigas (btw they have really good food). To the participants, thank you for the awesome feedback! Rest assured we will continue [...]

Catalyst Interactive Marketing, my consultancy company, staged our first Internet & Social Media Marketing Program for Filipino Entrepreneurs and Marketers last Friday, July 9, 2010 at the Oakwood Hotel in Ortigas. I’ll write a more detailed summary article tomorrow afternoon. For now let me share with everyone some photos of the event! Photos by my [...]

Around two weeks ago I was invited to talk about social media and internet marketing for small-medium businesses on the show Mornings @ ANC. In all honesty I was expecting a rather stiff and formal session but I was pleasantly surprised to see that the hosts were fun, light-hearted, and definitely entertaining. I was interviewed [...]

When I update the Internet Marketing Philippines video that we produced several months ago, I’ll definitely include these new stats. According to a study done by iModerate Research Technologies in the US, 67% of consumers will most likely buy from brands they follow on Twitter. 51% will buy from brands that they follow on Facebook. [...]