Tag Archives: Online Marketing

Blog Marketing: Branding or Sales Driver?

One of the fastest growing vectors of digital marketing is blogs. A few years ago there would only be 1 or 2 blog events per month. Now you can easily pick from 2-3 every week! This is mainly because the bloggers here in the Philippines have grown their readership and subscriber base over the years [...]

6 Comments Continue Reading →

17th Kapihang Entre Pinoy: Online Marketing

I’ll be giving a talk in the upcoming 17th Kapihang Entre Pinoy: Online Marketing event this coming November 14, 2009. The event will be held at the Citimotors Auditorium (Pasong Tamo corner Don Bosco, Makati) and it will be from 9:00AM until 5:00PM. The ticket for the event is only P350 so I strongly suggest [...]

Leave a comment Continue Reading →

Measuring the Success of your Online Campaign

I recently had lunch with a good friend who works for a FMCG Company. He’s a product manager and I can really describe him as a hardcore technical marketer. We had a discussion about building micro sites to push brands online and he was explaining to me how happy he was with the success of [...]

4 Comments Continue Reading →
Marketer Feature: Francis Simsim, VP BlueWater Day Spa

Marketer Feature: Francis Simsim, VP BlueWater Day Spa

Other than blogger features, I will also make it a point to interview and showcase Marketers or business owners who have tapped various New Media channels to promote their products and services. For the first feature, I was able to do a quick e-mail interview with the Vice-President of BlueWater Day Spa, Francis Simsim. We [...]

3 Comments Continue Reading →

3 Reasons Why SME’s Should Invest in Online Marketing

When I meet other businessmen and marketing managers of small and medium enterprises (SME’s), I’m sometimes disappointed when I hear that they’re not tapping into the internet to market and grow their businesses. If your business caters to a particular niche that has representation online through communities or social networks, then don’t hesitate to invest. [...]

Related Posts Plugin for WordPress, Blogger...
9 Comments Continue Reading →