New Media Philippines

This is a two-part entry which summarizes the major highlights of New Media Philippines for 2010. It was actually our biggest year to date as readership for this site has grown by 600%! Anyway, this first entry will talk about the first 5 major highlights and the second entry should come out the following day [...]

Hi everyone! My consultancy company, Catalyst Interactive Marketing, is currently looking for partner freelance designers, developers, and suppliers that we can farm out work to. Pegs and direction will come from our team we just need someone to execute. If you’re interested, please do send me an e-mail at carlo@catalyst.ph. Kindly include a link to [...]

In Coca-Cola’s 2020 Vision Meeting held last week with several analysts, journalists, and bloggers, Coca-Cola shared a rough marketing blueprint and their strategy for the coming year. I was expecting them to do the usual but I was really blown away with they said. Their chief markeitng and commercial officer, Joe Tripodi, said “People are [...]

I never knew that “Unfriend” was an official word. In fact each time you type it on word, it still gets the red dotted underline which says that there’s no such thing. However. in a recent press release, New Oxford America declared “Unfriend”, or the act of removing someone from your friends list in your [...]

I got invited by fellow blogger and personal branding expert Sonnie Santos to be a panelist in the upcoming 3rd HR Philippines National Convention: HR 2.0 which will be held at the SMX Convention Center on October 21-22, 2009. I’ll be onstage during the second day when a panel composed of bloggers and internet marketers [...]

Last September 8-9 we ran the first Certified E-Marketing Consultants (CeMC) course at the PSE in Ortigas. We had a good turnout of students despite the limited time we had to promote and push the program. The two day course tackled the fundamentals of digital marketing as well as advanced principles for e-commerce such as [...]

Like what I said in my previous post, we’re currently arranging a digital marketing seminar for August or mid-September. We’re still finalizing the program and the roster of speakers for the event but it looks really promising. As promised, I’ll share more details once we firm up the plans. For now, I’d just like to [...]

Pastor Dennis recently gave me a book written by my favorite author, Seth Godin. The Big Red Fez: How To Make Any Web Site Better, is one of the best internet marketing books I’ve ever read. It’s simple, direct-to-the-point, and readable in less than an hour. Seth Godin raises a very important issue about building [...]

The headlines for today’s Inquirer is about how the number of seats for Party List representatives in Congress will be increased to 55 for the upcoming 2010 elections. This made me think a long while, which led me to do some number crunching and research. In the 2007 Party List elections, all you needed was [...]

Hi everyone and welcome to New Media Philippines Blog! This site basically aims to chronicle online marketing campaigns done in the Philippines. Other than that, I’ll also be talking about how New Media can influence one’s business, life, and career for the better. Like what Seth Godin said in his book, Tribe, the tools for [...]