September 18, 2009
•
Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Viral Marketing rarely happens by accident. As Malcolm Gladwell would say, it has to reach a tipping point first before it gets picked up eventually spreads like wildfire. The same concept applies for Viral Blogging – or the publishing content that gets passed on by different people across various mediums. Note that there is no [...]
September 13, 2009
•
Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
Last Friday I was invited by Go Negosyo to talk about Online and Viral Marketing for their Youth Summit event held at the SMX Convention Center. Initially I worked on delivering a presentation for SME’s and business owners. I worked on a deck called “No BS Filipino Digital Marketing” for several days. However on the [...]
August 24, 2009
•
Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
One of the pitfalls of online marketing is that a lot of people don’t really understand how to gauge the performance of their websites. There are several schools of thought at play here. For some, they put a lot of value in the page hits or the number of unique visitors that their website gets. [...]
August 3, 2009
•
Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
I got an e-mail from Aileen, one of the readers of New Media Philippines. She’s currently taking up her masters degree in communications and she’s studying the trends of e-marketing in the Philippines. She asked a couple of questions and I’d like to take this opportunity to answer them and publish them in this blog [...]
July 4, 2009
•
Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (895)
One of the problems of traditional advertising is breaking through the clutter so that your marketing message can actually reach your consumer. When there were only 4-5 billboards along Guadalupe, they worked wonders. Now that we have a collage of images, people have the tendency to just ignore all of them unless what you put [...]