New Media Philippines

Viral Marketing rarely happens by accident. As Malcolm Gladwell would say, it has to reach a tipping point first before it gets picked up eventually spreads like wildfire. The same concept applies for Viral Blogging – or the publishing content that gets passed on by different people across various mediums. Note that there is no [...]

Last Friday I was invited by Go Negosyo to talk about Online and Viral Marketing for their Youth Summit event held at the SMX Convention Center. Initially I worked on delivering a presentation for SME’s and business owners. I worked on a deck called “No BS Filipino Digital Marketing” for several days. However on the [...]

One of the pitfalls of online marketing is that a lot of people don’t really understand how to gauge the performance of their websites. There are several schools of thought at play here. For some, they put a lot of value in the page hits or the number of unique visitors that their website gets. [...]

I got an e-mail from Aileen, one of the readers of New Media Philippines. She’s currently taking up her masters degree in communications and she’s studying the trends of e-marketing in the Philippines. She asked a couple of questions and I’d like to take this opportunity to answer them and publish them in this blog [...]

One of the problems of traditional advertising is breaking through the clutter so that your marketing message can actually reach your consumer. When there were only 4-5 billboards along Guadalupe, they worked wonders. Now that we have a collage of images, people have the tendency to just ignore all of them unless what you put [...]