November 1, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
I log-on to Facebook daily and one of the things that keep popping up on my News Feed is the update that shows what my friends have read on Facebook. Apparently Yahoo is the only site taking advantage of this feature for now since they’re the only ones I see on my stream via this [...]
September 21, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
Facebook just announced on their blog that they’re going to revamp the News Feed section. Probably the biggest change is the announcement that they’re merging Top News and Most Recent into just one feed. The upcoming News Feed will adjust to how often you visit Facebook. News Feed if you haven’t visited in a while [...]
May 30, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
A lot of brands are getting into promotions on Facebook these days. They usually do contests and to determine the winner they check which entry has the most number of “likes”. Well, that’s actually a violation of the policies of Facebook. In the May 11 update of the policy, Facebook explicitly said: 3. You must [...]
April 1, 2011
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
You can now convert your personal Facebook profiles into Official Pages (Public Figure, Brand, Business, etc). Facebook rolled this out a few days ago and being the eager beaver that I am, I converted my page since I already was near the 5,000 friend limit. However it looks like I will end up regretting my [...]
November 12, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
Ever since we implemented the Facebook Share and Twitter Retweet buttons on this blog the traffic has grown tremendously. To verify this, we compared this month’s traffic to a month where we didn’t have the plug-ins and the results are amazing. There’s +111% growth! We checked Google Analytics and Facebook referrals now account for 35% [...]
March 31, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
Facebook is going to drastically change the way Fan Profiles are built so that businesses can connect easier with users. However this major change will also affect users in a huge way. According to this news article, Facebook will remove the “Be a Fan” option and will change it to just “Like”. If a user [...]
May 2, 2009
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
A few months ago, I was invited to a forum hosted by the Liberal Party. We had Jo Hansen, US President Obama’s campaign consultant, talk about how Obama won the election. There were a lot of topics covered and it would be one hell of a lengthy post to write everything in just one go. [...]
April 24, 2009
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
I’ve been putting a lot of thought on how bloggers and marketers can both tap Social Media (Networks, Microblogging, etc.) to drive more readers to their sites. Initially, I was able to list more than 15 ways on how to do this but for now I’ll zero in on 3 methods otherwise I’ll end up [...]
April 15, 2009
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
For one of the most popular Social Networks, I’m a bit wondering why Facebook made it so hard for people to create Groups. Anyway, I’ve decided to make a quick guide on how to make Group Profiles for Facebook since several people have sent me e-mails asking how. It’s FREE and can be done in [...]
April 14, 2009
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
One of the goals of New Media Philippines is to chronicle and highlight some of the significant online breakthroughs that we’ve seen happen locally. It doesn’t necessarily have to be a full-blown marketing campaign done by an FMCG. Here’s one story that will forever be etched in the history of the local music industry. When [...]
April 14, 2009
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
According to an article posted on Emarketer, small and medium enterprises (SME’s) are really seriously looking to going digital in 2009 and 2010. In a study made by Bredin Business Information, they say that the top problems encountered by SME’s are the following:
April 14, 2009
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
I was reading the blog of my good friend and fellow blogger Sonnie and in one of his posts he talks about the importance of managing your personal brand – especially through the various social networking channels like Facebook. Sonnie has worked in the Human Resources field for over 15 years so I think he [...]
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