June 16, 2011
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
I tuned in to the #DigitalisNow webinar last night hosted by the Ateneo-IMMAP Certified Digital Marketer Program (CDM) and listened to Jollibee’s digital tandem Pauline Lao and Manolo Almagro. They definitely gave a lot of food for thought but the thing that stuck to my mind was the revenue generated by Jollibee’s online delivery service. [...]
November 20, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
Is there a “No Return, No Exchange” policy for online stores? In the past few days I’ve heard of stories from friends on how they said they paid for products that had the wrong specifications and the online sellers refused to take back the product. This is a bit of a gray area but there [...]
June 5, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
This question on my Formspring inbox had me talking to a few friends and colleagues in the online shopping business for feedback and input. Basically e-commerce in the Philippines is a viable business model but there are several pitfalls and problems that can make or break your company. I’ve narrowed it down to 5 key [...]
February 22, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
The Liberal Party has been releasing online ads lately promoting Noynoy Aquino merchandise. Obviously the money will be used to fund his campaign. Online fundraising was key in Barrack Obama’s win in the US. However the question is if it will really work in the Philippines? This post will analyze the current local e-commerce landscape [...]
November 14, 2009
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
I represented Friendster in the recently concluded DigitalFilipino E-Commerce Summit 2009 and gave a short 15 minute presentation on how to maximize self-service advertising platforms. However, instead of doing an instructional approach, I focused more on important insights that marketers can apply when they want to get into online advertising. I had a lot of [...]
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