November 26, 2010
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
A lot of local companies have started to allocate some of their marketing budget towards blog marketing. One of the popular ways to tap bloggers is to do outreach events with the hopes of getting them to write about your product. You obviously can’t force them to write unless it’s a sponsored post and even [...]
April 18, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
iBlog 6 is officially over and before anything let me just give a shout out to Janette Toral and the organizers for pulling off what I consider one of the most educational Blog Marketing events for both bloggers and business owners. I heard from a lot of people that attended that they consider iBlog 6 [...]
April 14, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
One of the most talked about issues with Blog Marketing is that some people feel that it’s not measurable. While there’s no exact science to measuring how much buzz a blog can generate, there are tools you can use to get a gauge of how effective your campaign was. I also believe that one reason [...]
April 14, 2010
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
Over the past few weeks, I’ve been getting a steady amount of e-mails from PR and advertising agencies about my other blogs. Some of them are doing it very well but some are literally just things waiting to be dumped into the trash folder. I’ve summarized the good points that I found from some of [...]
November 2, 2009
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Posted by: Carlo OplecloseAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
One of the fastest growing vectors of digital marketing is blogs. A few years ago there would only be 1 or 2 blog events per month. Now you can easily pick from 2-3 every week! This is mainly because the bloggers here in the Philippines have grown their readership and subscriber base over the years [...]
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