First let me just congratulate the Department of Tourism, led by Secretary Mon Jimenez, for deciding to focus on social media for the tourism campaign. As a digital marketing professional I’m truly thrilled about this! The “It’s More Fun in the Philippines” campaign is groundbreaking, daring, innovative, and it will hopefully showcase what digital has to offer.
I fully support the campaign 100%. You can expect me to tweet, post photos, and share stuff on Facebook. I do have a few suggestions though that I wanted to share here on NMP.
1.) Sustainability: Hitting the top trending list on the first day is a good feat but what do we do from here? How do we continue to mobilize, inspire, and get Filipinos to keep tweeting and posting on Facebook? Maybe this is where the website will come in. It has to be interactive, inclusive, and will get Pinoys to participate.
2.) Focus on the Believers: I have a strong feeling that there are ridiculously more people who support the campaign that those who don’t and just want to whine. Focus on inspiring and galvanizing the believers. Ignore the naysayers for now. There is nothing that can be done to make them switch sides. If ever there is I think it will just take too much effort, lol.
3.) Get that website up and running ASAP: We need a solid Google footprint to take advantage of search. Hire the best SEO consultant you can find in the Philippines and make him work with you on this one. BBDO might be one of the best creative agencies around but I’m sure they’re not the best SEO experts. SEO is crucial especially if you’re targeting a global market.
4.) Partner with the private sector: There are a lot of companies and individuals out there who would love to help out. Tap them.
That’s it for now. Will add to this if anything comes to mind! 
SEO is not just one simple thing, its SEM now, which includes a whole lot of marketing and link building. and they should also buy up all those CC TLDs, creating a local site in the local language, or 1 site with small variations and put them all on the local CCTlds of those countries which easily make searches for the Philippines from those countries find that website… atleast they picked up all the .com .net .org and .PH domain extensions.. thank goodness
I fully support this campaign and would love to be tapped haha. I agree though, a solid website is needed on this one. Not just to solidify the campaign but also as a focal point to their web presence. A facebook page is one thing, but a fully functioning interactive website is a totally different animal.
Totally agree with this! Their campaign should not end with the tagline. I’ve seen their website and there’s nothing for me to do there… just some photo and a contact form?
o.O