Social Media Guide for Filipino Entrepreneurs eBook Outline

I’m currently working on the Social Media Guide for Filipino Entrepreneurs eBook and I confident that I’ll be able to finish by my self-imposed deadline of April 5, 2010, Monday. The eBook will have 10 chapters total and it will be a little over 100 pages long. I just wanted to take this opportunity to give you guys a glimpse of what to expect. Note that this is customized and tailored for Filipino entrepreneurs. Here are the 10 chapters as well as some background on what I’ll be discussing in them:

Chapter 1: Why Social Media
I’ll share with you why it’s important and imperative for your business to be part of the conversation in the various social media platforms available in the Philippines. There will be a lot of numbers here.

Chapter 2: Learning to Listen
Social Media is not just about you doing the talking. Marketers need to learn how to listen, especially online. This chapter will share various free tools that you can use to monitor your company’s presence in the internet. What are people saying about your brand or about your competitors?

Chapter 3: Setting Facebook Marketing Objectives
Stop asking your Marketing Manager if we’re on Facebook and start asking him why should you be on Facebook.

Chapter 4: Facebook Official Pages Guide
A step-by-step guide on how to build a powerhouse Official Page for your brand.

Chapter 5: Facebook Advertising Guide
A step-by-step guide on how to maximize the self-service advertising platform of Facebook.

Chapter 6: Why Tweet?
This chapter will show you how 140+ letters/characters can drastically change your business or your life for the better.

Chapter 7: Twitter Guide
A step-by-step guide on how to properly use and set-up the Twitter account for your brand. We will also talk about how you will grow your fan base as well as basic tips on Twitter etiquette.

Chapter 8: Connecting Smiles with Friendster
Friendster is still a powerful force in the Philippines. This chapter will talk about the tools available for your business on Friendster!

Chapter 9: Power Networking with LinkedIn
We talk about one of the most powerful and yet underused online tools in the country.

Chapter 10: Your website sucks
Your website is your face to the world online. If you don’t fix it then you’re in trouble. This chapter will discuss basic and advanced tips on how to properly optimize your site.

And that’s that! If you haven’t signed up yet, please just go over to the sidebar to the right. The eBook should be ready by Monday evening.