SMART Denies Ako Mismo Campaign

Posted by New Media Philippines in Case Studies May 6th, 2009 | 2 responses

SMART Communications, the biggest mobile network and the company being tagged as the primary drivers of the Ako Mismo Campaign, recently said that they had nothing to do with the said project. In an interview with Inquirer.net, they plainly denied that they were the owners and they had plans of selling the potential database that it could generate. With SMART making their position clear on the matter, we’ve only got PLDT, DDB, and KBP left. A few quotes from the news article after the break.

MANILA, Philippines–Smart Communications denied it owned a recent website asking people to sign up and be part of a patriotic movement to start change in the country.

“I’ve read that email. The database does not belong to Smart. We don’t own the database, therefore we can’t sell it,” said Ramon Isberto, public affairs head of Smart Communications, in a phone interview with INQUIRER.net.

Isberto is referring to the AKO MISMO website, which features celebrities and other people, committing to help start change in the country.

But an email circulating Tuesday allegedly pointed to Smart as behind the campaign and the supposed collection of information from people who would sign up.

“If it’s not Smart, then who owns it? No one claims the website until now,” said Jaime Garchitorena, president of Edu Pro, after he learned that Smart has denied the ownership of the website.

Jamie Garchitorena has a point. If not SMART, then who really owns the project? Maybe some of my friends in Facebook are correct in saying that this may even be a Party List group in the making, hahaha. Oh well. There’s no sense in trying to figure this out. The only people who can shed light on this at this point are the ones who started it.

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2 Responses to “SMART Denies Ako Mismo Campaign”

AKO MISMO Campaign Is Doing It Wrong | Social Media Philippines says:

May 6, 2009 at 6:47 am

[...] there’s nothing in the website that tells their audience who started the campaign. I read in Carlo Ople’s post that Smart Communications denied the allegations that they own the campaign. So, who started [...]

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Jelengel Gallego says:

May 25, 2009 at 11:08 am

it is not really important if who’s particular owns “Ako Mismo”. but the important matter is we can help our nation for progress…

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