Serial UP Cat Killer Enrages Filipino Online Communities

Filipino online communities, especially bloggers and Multiply users, are enraged over an alleged “Serial UP Cat Killer“. A 18 year-old UP student named JC Candare blogged on his Multiply how me brutally kills cats around the University of the Philippines. This turned out to be the biggest mistake of his life. In a matter of minutes, his Multiply account was already flooded with comments. JC was forced to set his account into private, and some people have claimed that he has already deleted his entry. However, some people were able to get screenshots and began quoting them in their own Multiply accounts. Then it spread to the popular Micro-blogging tool, Plurk. After Plurk, it spread to various local and international forums. At the same time, bloggers started to pick up the content and began talking about it on their blogs.

JC’s blog post fired a chain of events that every Marketer dreams of for his product or brand. This is Viral Marketing at it’s purest form – without any corporate influencer driving the growth. In this case, we see the interplay between various platforms of social media. With each jump, the topic gains supporters and it eventually snowballs into a massive movement against the “Serial UP Cat Killer”.

In the words of Seth Godin, JC’s blog post has produced a Tribe. A group of people united with one vision – justice for cats and retribution against the “Serial UP Cat Killer”.

I really wouldn’t be surprised if this eventually gets blown out of proportion and lands a spot on the broadsheets and maybe on Television. Here’s a quote of his blog post:

4th Epic Fail: An Accidental Crime. First day sa supercon. Lunch time came. On our way out of old NIP I saw the cat I almost killed last Tuesday. Now everyone knows I hate cats. It’s an unexplainable feeling towards them. Like some internal hatred. Hindi ko talaga alam kung bakit pero anumang pagpipigil sa sarili ay hindi sapat upang mapangibabawan ang panggigil ko sa mga pusa. I pulled it on its tail and threw it. Then like some pro wrestler I jumped on it and my feet landed on it’s torso. Slam! Felt good! But the cat didn’t die, well not yet. It ran for it’s life and just as I was about to catch up on it somebody yelled: “Pwede bang pabayaan mo yung pusa?!”. It was instant and involuntary. I stopped on my tracks. Nobody ever stopped me when assaulting cats. Well I guess there’s always a first time for everything. The cat got away. Or at least that’s what i thought. So we went to lunch Mel, Jayson, Tracy and me. After lunch, balik na sa kung anumang naiwang gawain. Then Tracy and Mel told me ” Hui Jc napatay mo yung pusa”. Hours later, habang abala sa XRD, a guy came in. Tanong niya: “Sinong pumatay dun sa pusa?” Bang! Dat was me boi. Guilty as charged. I didn’t see it die pero sabi ni Myles it coughed up blood or at least something like that daw. Didn’t realize I gave it a fatal hit. This isn’t the first time I’ve killed a cat but this time it’s different. It didn’t occur to me back then that the cat had a leash. So I think somebody owns it. Well it’s very well loved in NIP from what I heard and I just ended it’s life.

So there you go I’m sorry. And I wont be striking another one for maybe about a month. It feels good when your beating it(a cat) up but you suddenly feel something strange when it turns off permanently. That’s how I feel right now. And maybe for the next days. Dang, am I a cat serial killer?

Source

To his credit, JC is one hell of a writer. So good in fact that he gave birth to a movement that wants his head.