I was invited to give a seminar for the production team of ABS-CBN’s news channel, ANC. It was held last Saturday morning and we tackled the topics of Personal Branding and Social Media for Journalists. Honestly I was a bit intimidated at the start of the presentation since it was such a surreal experience giving a talk to people like Pia Hontiveros, whom I regularly watch on her show Strictly Politics. However I was finally able to get my focus back after the first few slides. I was also a bit nervous about giving the seminar since I was struggling with my allergy which fired up the day before which made it hard for me to breathe. Thanks to God’s grace I was able to finish the entire 3 hour seminar without any problem.
In the first session we talked about how social media and the internet has given rise to personal brands. It’s much easier now to build a career and a reputation because of all the various online tools available at our disposal. These tools weren’t here 10 years ago. In the session we discussed what Facebook, Twitter, and blogging can do for their careers as journalists, producers, and writers.
For the second session, we started out with an analysis of their current internet and social media campaigns compared to other networks. Did you guys know that among all the major news sources in the Philippines, ANC’s Twitter account has the most number of followers? Anyway, after that we zeroed in on the practical applications of Social Media for their jobs as people in the media.
Over-all I enjoyed giving the seminar and it was also nice meeting and chatting with people that I see on TV like TJ Manotoc, Boyet Singson, Twink Macaraig, Maiki Oreta, Betina Magsaysay, Caroline Howard, and Ron Cruz. Thanks again to Ayen Reyes and Glenda Gloria for inviting me to do the workshop. Cheers and God bless!
Here are some pictures which were posted by Yam dela Cruz on Facebook:




