The Yahoo-Nielsen Net Index 2010 study was presented yesterday by Jay Bautista. There were a lot of important things that he showed but one of the stats that caught my attention was the growth of search activity by online Filipinos. According to the study, search surged from 58% to 76% usage. That’s 3/4 of the Pinoy online community potentially looking for your product or business. If you think about it, Search Engine Marketing is probably one of the channels that offers the highest potential conversion rates because they’re already looking for you — it’s just a matter of your website being able to close the deal after the click.
We will be talking a lot about Search Engine Marketing in the upcoming Internet and Social Media Marketing Program for Filipino Marketers and Entrepreneurs on July 9, 2010. In the seminar we will be sharing case studies and a step-by-step guide on how to do an effective campaign from the keyword research to the postmortem analysis.
I recently downloaded the PDF of the Yahoo-Nielsen Net Index 2010 study highlights and I’ll be going through it Wednesday afternoon. I’ll be writing more about the study throughout the week.
