Universal McCann just released the Social Media Wave 5 study and it reflects the growth and expansion of social media into the business world. By the way, to those who are not familiar with this report, this is one of the longest running dedicated social media studies available. It started in 2006 and it’s now regarded as one of the social media marketing bibles. They cover 59 countries including the Philippines.
I’ll write a separate entry with my thoughts about the study and the implications it has in the Philippines. For now here’s the full report on PDF.
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[...] Social Media, Social Network Marketing | 0 comments ShareOne of the findings in the recent Social Media Wave 5 study by Universal McCann showed that brands that build communities on social networking sites stand to build stronger ties [...]