Personal Branding: You are Media

Posted by New Media Philippines in Events Coverage, Personal Branding Nov 6th, 2009 | 2 responses

Paul Pena, one of my contacts in Facebook, mentioned a term that I won’t forget. We were discussing Personal Branding when he said “You 2.0“. It pretty much sums up what personal branding is in terms of the online space and I wanted to tackle that a bit in this post. One of the questions I often get asked is if I know all the people who are following me on Twitter or are friends with me on Facebook or Twitter. My answer is obvious – of course I don’t know them. I probably personally know less than half. Why then to I keep adding and adding? Because I believe that everyone who churns out content, be it blogging or social networking, is media – a broadcasting network or a television channel, and those in their online networks are their viewers.

Personal Branding is slowly shaping up to be a game changer that can really give your career or business a boost. I attribute most of my success in consultancy to the network that I’ve grown on various online channels and I know of other people who enjoy the lifestyle they have now because of the network that they’ve built over the years on social media.

I’ll be sharing more about Personal Branding and how it can help in an upcoming seminar that I’m doing together with Financial Coach Randell Tiongson and best selling author Efren Cruz called BRANDING U: HOW TO STAND OUT AMONG 90M FILIPINOS. In this seminar, I’ll be sharing how I used Personal Branding to propel both my corporate career and my consultancy business. See the E-Poster below for more information.