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	<title>Comments on: Pepsi stops Super Bowl TVC Ads; goes for Social Media</title>
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	<link>http://www.newmedia.com.ph/pepsi-stops-super-bowl-tvc-ads-goes-for-social-media/</link>
	<description>Digital Marketing &#38; Tech Blog</description>
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		<title>By: New Media Philippines</title>
		<link>http://www.newmedia.com.ph/pepsi-stops-super-bowl-tvc-ads-goes-for-social-media/comment-page-1/#comment-5945</link>
		<dc:creator>New Media Philippines</dc:creator>
		<pubDate>Tue, 09 Feb 2010 03:02:45 +0000</pubDate>
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		<description>Haha, you have a good point about the advertising by not advertising. They got a lot of PR by directing their budget to social media.</description>
		<content:encoded><![CDATA[<p>Haha, you have a good point about the advertising by not advertising. They got a lot of PR by directing their budget to social media.</p>
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		<title>By: Fuzzymarketer</title>
		<link>http://www.newmedia.com.ph/pepsi-stops-super-bowl-tvc-ads-goes-for-social-media/comment-page-1/#comment-5942</link>
		<dc:creator>Fuzzymarketer</dc:creator>
		<pubDate>Mon, 08 Feb 2010 16:22:37 +0000</pubDate>
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		<description>Pepsi actually did a pretty awesome job in keeping up with Coke in the run up to the Super Bowl. Probably the most fascinating thing was watching Pepsi advertise... by not advertising! 

The data behind http://www.adsofsuperbowl.com/ is makes for some very interesting reading!</description>
		<content:encoded><![CDATA[<p>Pepsi actually did a pretty awesome job in keeping up with Coke in the run up to the Super Bowl. Probably the most fascinating thing was watching Pepsi advertise&#8230; by not advertising! </p>
<p>The data behind <a href="http://www.adsofsuperbowl.com/" rel="nofollow">http://www.adsofsuperbowl.com/</a> is makes for some very interesting reading!</p>
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		<title>By: WebGeek</title>
		<link>http://www.newmedia.com.ph/pepsi-stops-super-bowl-tvc-ads-goes-for-social-media/comment-page-1/#comment-5928</link>
		<dc:creator>WebGeek</dc:creator>
		<pubDate>Mon, 08 Feb 2010 02:22:47 +0000</pubDate>
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		<description>I also saw the google ad.</description>
		<content:encoded><![CDATA[<p>I also saw the google ad.</p>
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