So I saw this standee at the gas station near my house. I had a chat with the staff of 7-11 and apparently they see a lot of people (both guys and girls) putting their faces there and have their photos taken. It’s also driving sales of their Slurpee. Wow. Just… wow. As in… wow.
I’ve been trying to figure out how the data presented by Nielsen was misinterpreted by a news report that aired last week. Nielsen sent me the materials that was presented during the event and I think I finally know what happened. The Nielsen Incite Study had a slide saying that 13M Filipinos used the internet [...]
According to a white paper report by Akamai, the Philippines is ranked 103 globally in average internet speed. Based on the Q2 2011 data the average internet speed of Filipinos is 1.2 Mbps. 10% have more average speeds of more than 2 Mbps. This is actually and improvement versus last year and the previous quarter. [...]
We launched a new project for TV5 a few days ago called “Elevator ng Lagim”. It’s basically an interactive video on Youtube which is like a “choose-your-own-adventure” type. We used Youtube Annotations so that viewers can click certain parts of the video which then are linked to different videos. Each link has a different video. [...]
Smart unveiled their logo during the BEP concert here in Manila. It think it’s a fitting place to do so because the band and the event represents everything that the new logo tries to communicate. The old logo of Smart felt and looked very corporate, stiff, and traditional. Those are the characteristics that you shouldn’t [...]
I’ll be giving a 1-hour lecture on “how to protect your reputation online” this coming Thursday at SEMCON 2011. It’s an honor for me to be part of the speakers for this event especially since it’s organized by one of my mentors in blogging, Abe Olandres (aka Yugatech). That’s actually the main reason why I [...]
Nielsen (PH) sent us a clarification e-mail about the “13M Filipino Internet Users and 8.5M on Facebook” article we wrote last week. In the letter they said that the figures presented were inaccurate because they weren’t actually for the entire Philippines. The 13M number is actually just for Filipinos above 10 years old living across [...]
The Internet and Mobile Marketing Association of the Philippines (IMMAP) just announced the new Board of Directors for 2012 and I must say I’m impressed! I’m looking forward to a great year ahead for the industry with these guys leading the way for Digital Marketers. Extra special shout out has to go to Coni Cruz. [...]
I watched a news report online today by GMA News and was totally shocked with the data being presented. The report mentioned that AC Nielsen said that there are only 8.5M Filipinos on Facebook and 13M on the Internet in total. That’s way off the data presented by all different international and local organizations which [...]
I just received an invite over e-mail for the upcoming Multiply Shopping Party next Tuesday. It’s basically an all-night party combined with a fashion show and probably a lot of shopping, hehe. Congratulations to Multiply for stepping up their marketing efforts here in the Philippines.
I was browsing through several news sites last week when one online ad from Smart caught my attention. When my mouse hovered over it the ad expanded and asked me to select my plan. The ad piqued my interest some more and I started playing around with it. Turns out the ad is a one-stop [...]
Christopher Lao shot into national infamy when his interview on GMA 7 went viral. To those who don’t know him or can’t remember, Lao drove his car into a heavily flooded street. The car literally floated and everything was caught on camera. A reporter from GMA 7 then interviewed him and unfortunately Lao let his [...]
Now this is interesting! The Internet and Mobile Marketing Association of the Philippines (IMMAP) is throwing an Open Mic Night event on November 10. It will follow the PechKucha format wherein speakers just have 20 slides and they can only talk 20 seconds per slide. Speakers will be sharing great ideas with any of the [...]
I was checking the SMART website because I’m going through the different phones they’re offering for postpaid for my office/professional line. One banner caught my eye though. They posted a simple tribute to Steve Jobs via a banner on their rotating header. They also put another banner with his “crazy rebels” quote at the lower [...]
SMART has 2 HSPA+ products out in the market today – the Smart Bro Rocket Plug-it and the Smart Bro Rocket WiFi plus. Both run on a prepaid model. To use you’ll have to pay Php200 for every 180MB of usage. I was definitely perplexed with the rates because I know I wouldn’t be able [...]
I was invited to give a short 10-minute talk about social media at the PANA Foundation Youth Congress held at the Erwin Lee Theater in Ateneo. The audience was composed of students from different universities all over the country. It was definitely a fulfilling experience and I’m always thankful and honored each time I get [...]
Set to be announced this week at Advertising Week in New York, the new Facebook expandable ad unit will probably carve out a huge chunk of the online advertising budgets of companies all over the world. For the longest time companies could only get on board via the marketplace or several types of low visibility [...]
A few days ago Amazon CEO Jeff Bezos took the stage in New York to present the three new Kindles: Kindle Touch, Kindle, and Kindle Fire. What got everybody’s attention though was the very low price point for these products. The non-touch Kindle sells for just $79 while the Kindle Fire Tablet goes for $199. [...]
Most of you have probably heard about the DPWH photoshop incident already. For those who haven’t let me quickly summarize. DPWH posted an edited photo on their Facebook page showing several DPWH officials imposed on Roxas avenue after Pedring. Unfortunately for DPWH it was spotted by a blogger and exposed. The post became viral and [...]
oDesk’s August 2011 oConomy Report shows that the Philippines is the top country in terms of the total number of work hours logged on the site (we’re slightly ahead of India). This is pretty encouraging data because it means that the international clients are very happy with our local workforce! That also means there’s a [...]
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