RFM Foods Corporation, the company behind several household brands like Selecta, Fiesta, Swift, and Sunkist, brought in the premium ice cream brand Magnum (together with Uniliever) around 2 months ago. The perception is that Magnum is selling out fast and this is very evident when you try buying one from 7-11 or Ministop. Most of [...]
What’s the best way to sell? You go to where your customers are. What if your customers are on island hopping trips in Boracay? Well apparently this problem was solved by innovative Filipino salesmen. The solution? Get on boats, chase after the tourists in the water, and sell them ice cream and coconuts. It sounds [...]
I just confirmed that the nomination period for the IMMAP Open Mic Night ends this Wednesday, April 4, 2012. If you haven’t nominated a speaker yet or voted for your favorite, now would be a good time to do so! For the list of nominations head over to the Open Mic Night website. To vote [...]
Last week MVP had a bloggers and cyberpress briefing for Ideaspace. It was definitely a fun event since we saw a different side of MVP. In our first entry about the event we talked mainly about the Ideaspace but for this article we’d like to focus on some of the interesting things MVP shared with [...]
Samsung Philippines launched their new line of Smart Cameras a few nights ago in a posh trade and media event in Rockwell. Initially the pace was a bit slow but the event came to life when they revealed their newest brand ambassador and endorser – Youtube sensation Petra Halimuyak! The place erupted into laughter when [...]
I was invited by to an “intimate” event at SMART last night to celebrate the 18th birthday of the Internet in the Philippines. I was initially expecting the usual flashy event complete with celebrities and major product announcements but instead I stumbled into probably the most meaningful celebration of the occasion. The people responsible for [...]
Manny V. Pangilinan (MVP) believes that the next big technology company can come from the Philippines and he’s putting his money where his mouth is. Five hundred million pesos, to be exact. A few weeks ago the MVP group announced that they’re launching a start-up incubator and accelerator program under the Ideaspace Foundation. In an [...]
iBlog, one of the most anticipated blogger learning events is just around the corner! The event is currently scheduled to take place on May 25-26 at UP Diliman, Quezon City. I’ve been to the last few iBlogs and every year we see hundreds of bloggers flock to the event because they have a chance to [...]
The Internet and Mobile Marketing Association of the Philippines (IMMAP) is bringing back the Open Mic Night this April! To those who don’t know what this event is about let me fill you in. It’s a gathering of mostly marketers, entrepreneurs, social media enthusiasts, and professionals who listen to pre-selected speakers about various topics. The [...]
This is probably one of the best TVC’s I’ve seen for a telco in the last decade. It has no flashy gimmicks, glamorous celebrities, or radical visual effects. It just has one powerful message that humanizes technology beautifully and showcases how things as simple as text messaging can uplift the quality of life. Check it [...]
Resolutionary iPad? Whut??? I love Apple. Ever since the first iPhone I’ve bought all the iterations of their major products almost yearly including the iPad and their MacBook Pro. The reason why I do this is because other than the product specs their brand also resonates with me. I love how they market their products [...]
CNET Asia wrote a report saying that the LTE feature of the new Apple iPad will be useless in Asia because it uses a different kind of band or frequency. Apparently the new iPad will only work with 700MHz and the 2.1GHz frequencies. The good news is though that SMART just confirmed that the network [...]
As expected Twitter was set on fire last March 7 when Apple announced the new iPad. The new tablet from Apple packs Retina Display, Personal Hotspot capabilities, LTE/HSPA+ compatibility, quad-core graphics, better camera with 1080p video recording, and more. These features combined with the anticipation got a lot of people to use the micro-blogging social [...]
This is definitely one of the most exciting news for the local tech industry in a long time! First Pacific Managing Director Manny V. Pangilinan, more commonly known as MVP, just launched a multimillion dollar incubator and accelerator program for technology entrepreneurs called IdeaSpace. Not only will you get the seed fund from the MVP [...]
So here’s a classic example of word of mouth marketing. For some reason I’ve been hearing about a new brand of ice cream called “Magnum” from a lot of my friends. I’ve heard about it in the workplace and I’ve been seeing it also on Twitter and Facebook for the last few days. After finally [...]
In a cozy media event last week at Opus Lounge in Resorts World, Smart Communications unveiled their WAC initiative. WAC is a collective group of telcos who negotiated with Google so that they can let people buy applications and make in-app purchases using prepaid and postpaid load. Okay, let’s take time to process that. Buy [...]
Last week this photo of Chavit Singson surfaced on Facebook and went viral. As you can see from the picture above it shows Chavit Singson holding a glass of alcohol while being surrounded by foreign women partying. People were initially bashing the Governor but eventually he started getting more “positive” comments from men who were [...]
If you’re a company that has digital advertising budget, chances are you’ve been approached already by a sales representative or business development officer from Google. I have at least three friends who work for SME’s in different industries who already got ad proposals. I also got an email and even met one of their sales [...]
How do you make a self defense video more shareable? By throwing in an outrageous and hilarious lead-in! Check out the 3-part video series called “Kung May Magnanakaw” below. The videos were made to promote PXC, an MMA show that aired on AKTV (IBC 13). Kung May Magnanakaw ng Pera Kung May Magnanakaw ng Cellphone [...]
When Vangie, the Pinoy Siri, hit the web and became a viral sensation it was only a matter of time before a brand or company would approach them for collaboration. We were very fortunate to be the first. The stars aligned perfectly and we had a project that would really be a great tie-up with [...]
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