Padyak Multiply Ad from Senator Mar Roxas

Posted by New Media Philippines in Case Studies, New Media in Politics Aug 19th, 2009 | 2 responses

mar roxas ad


My girlfriend logged out of Multiply last night and we were really surprised to see a funny yet weirdly entertaining political advertisement from Senator Mar Roxas. There’s him with his famous Padyak, complete with the young kid on the side car. The Padyak is moving forward and you’re prompted to click on it multiple times to make it go faster. Then you crush a bunch of rocks labeled corruption and you’re finally led to the final banner which you can see in the screenshot above.

Just some thoughts. First, I don’t really agree with the “Padyak” concept but it’s good to note that they’ve really been consistent. That’s what’s being shown in TV and that’s what they’re also using online. I also heard that they’re even raffling away “Padyaks” during political sorties in provinces.

My only beef here is that it’s not clear what they want to happen with the advertisement. It says there join us now and the URL of Senator Roxas’ site is prominently displayed. If you go to the site, there are so many things being promoted there that you don’t really know where to click. If you go to the upper right hand corner where it says join us, you’re led to another registration page for Friends of Mar. Then what?

If this is a registration drive, I strongly suggest they come up with a landing page that explains the following briefly and a bit direct-to-the-point:

1. Why should we sign up?
2. What do we get for signing up?
3. E-mail address and other pertinent information (less the better at first if they’re after volume)

This should also be the case for campaigns for corporations or SME’s. You have to keep the message simple and direct-to-the-point. Align it with your objective always.

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2 Responses to “Padyak Multiply Ad from Senator Mar Roxas”

  1. GM (Kuno) Athean says:
    August 19, 2009 at 9:18 am

    LOL. Hope you have seen Ex-President Erap’s commercial, racing against a “Padyak”. Heh.

    Reply
  2. Concern Citizens says:
    September 12, 2009 at 11:23 pm

    September 12,’09

    Magandang gabi po sa inyo Mr. Senator!

    Mga Concern Citizens po kami dito sa Barangay namin. Namigay po kasi kanina ang barangay namin ng mga “regalo” daw po na galing sa inyo. Ang masklap pa dito ay 2 QUICKCHOW NOODLES, 2 SM BONUS JUICE AT 1 PAMAYPAY (NA MAY MGA PITURES NYO) ang ipinamigay nila. Naaawa lang po kami sa mga pumila po kanina na tiniis talaga ang matinding init at sikat ng araw. Kabilang po sa mga pumila ay mga matatanda/senior citizen, mga paralyzed, may dala-dalang maraming anak. Kasi inaakala po nilang marami po ang ipapamigay MO gaya ng bigas, de lata.May iba pa nga pong nagbayad pa ng pamasahe na mahigit kumulang 13 pesos kapait ng “ipinamigay mong” (nilang) bale 20 pesos (noodles at juice). Bilang mga concern citizens, gusto lang po namin na i.inform kayo dahil marami talaga ang nagalit sa iyo. (kumbaga badshot ka) Sana gawan nyo po ng immediate na aksyon ang bagay na ito at sa kung sino man ang binigyan nyo ng authority na mag.lead sa pamimigay ng mga regalo mo. Maghihintay po kami sa inyong reply at sagot sa issue-ng ito.

    CONCERN CITIZENS
    BARANGAY MABOLO, CEBU CITY, PHILS

    Reply

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