Outrageous

… is what you have to be if you want to become viral. I had this really good conversation with the Vice-President and Global Head of Brand Experience for Friendster, Ben Dunn, yesterday about Buzz Marketing. I’ve noticed over the past few months that more and more agencies are trying to pitch for viral videos and low-cost PR stunts that would generate hype for products or candidates. The problem that they always encounter though is that the videos fail to get the targeted viewership. This is mostly because the things they pull off aren’t extreme enough to the point that it would actually get attention.

Be outrageous. Stand out like a giant pickle in the middle of mushroom soup and then you’ll go viral.

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