A lot of brands are getting into promotions on Facebook these days. They usually do contests and to determine the winner they check which entry has the most number of “likes”. Well, that’s actually a violation of the policies of Facebook. In the May 11 update of the policy, Facebook explicitly said:
3. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
4. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
5. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
To do promotions, brands now have to come up with a specific application hosted on the Canvass Page or via an App. If you’re a developer hop on board the train because there’s definitely a gold rush for Facebook app development in the coming weeks and months ahead!
For the full policy, click here. Thanks to Jayvee F. for the heads up.
So all those vote for your picture by liking it are not allowed?