Nokia Philippines recently did a massive 60% sale on their Nokia C6 phone units in various concept stores in Metro Manila. The sale happened during a 3 hour window today and a lot of tech pundits thought that this was to counter LG’s Optimus sale. However it looks like instead of drawing good PR the activity backfired. Nokia didn’t say in any of their ads or press releases that they would only be selling 60 units. Obviously more than 60 people went to line up to get a C6 and they got really irritated when they were turned away.
Only 60 Nokia C6 units for these people? You fail miserably #NokiaPhilippines! http://twitpic.com/36clht
@jepoyeng
Jepoy Bengero
Here’s a sample of one of the ads of Nokia:
Oh well, hope Nokia learns from this experience.
I agree with the observation. Being upfront about the number of units available would have made for good PR. As it is, that ad was silent on a very important factor and I am afraid it generated very strong negative emotions. People who may have traveled through traffic and spent money to commute to the outlets just to be told this would be freaking mad. Maybe they should just have asked interested people to register their interest to buy online (with matching contact info), then raffled off the 60 units randomly.
I heard that several peeps from provinces actually went to Manila just because of this sale :/
I’m not so sure if the old saying that goes “Bad publicity is still publicity” will work for this one.
It’s sad that they missed out on saying that very small yet important detail. Not just for Nokia Philippines but for all companies out there – a stern warning: You cannot fool the public anymore. Filipinos are smarter and more vocal that you think.
Because of text messaging, Twitter, Blogging and the Internet, we have the power to voice out what is right or wrong. With a push of a button, news like this travels faster than you think. People now have the power to choose and to let you know what they think. Be very careful making decisions. The public is due of quality products, efficient service and truthful advertising. We pay hard earned money for products and services. Please reciprocate what is due us.
Brilliant points bro. I think the loss of good will outweighs the measly sales (in comparison to their annual volume) that this event generated.
Very interesting. I was informed by my friend on this SALE late in the afternoon of that weekend. I heard that the SM Megamall branch occupied 2-3 floors of human queues. In effect, it made me check out the phone on a Sunday. However, it is quite a bummer to get your hopes up on a sale just to find out that it’s limited.
I hope Nokia comes cleana and acknowledge their mistake. Just a thought, maybe they should literally “apologize” in their next material. Perhaps saying: “Nokia (insert model here) SORRY NA MAN–BIG TIME SALE”. I’m sure they’ll get more than a sales bump.
Bottomline: Make ammends when necessary and the public will praise & thank you for it. Think Tylenol.
No one from Nokia even bothered telling the people in line that the 60 units they’re selling are already sold out. By 1:45PM, ubos na yung stocks but the line remained until past 3PM.
BTW, I added this post’s URL here: http://www.gameops.net/2010/11/our-nokia-and-lg-sale-experience-at-sm.html