We recently did a very successful social media campaign for a client who was trying to get customers for a particular educational type of activity. Since their budget was limited we tried to put it on digital vectors that would bring maximum impact at the least possible amount of cost. Rather than scattering the budget across multiple vectors we decided to focus everything on Facebook and it yielded amazing results.
Strategy
The over-all strategy was simple: Create a Facebook Page with a kick ass FBML (landing tab) and push users to it via very targeted Facebook advertising. To give the potential customers incentive to sign-up, we gave on-the-spot freebies and discounts. In order to narrow down the field of 16.9M registered Filipinos on Facebook, we took advantage of the “Likes ____” field on FB advertising platform. We put in “liked activities” that our target market would really like in real life. For example if this was an online game we were marketing, we’d put users that like MMORPG, gaming, Ran, Ragnarok, etc.
The “Likes ____” field on Facebook advertising is one of the best filters in your digital campaign. You’re able to reach exactly who you want to reach with the budget that you have available. The only concern here of course is that not everyone who likes a particular activity will “like” that activity on their page but you’ll definitely have a higher hit rate than just blasting your ad to 16.9M Filipinos.
This strategy led to advertising to a little less than 50,000 people on Facebook. The client was able to get more than the target number of customers he was hoping for in less than 3 weeks.
It’s good to know that you are successful in that campaign
Customers != Sales != Leads
what do you mean he was able to get the target # of customers….fan page likes? clicks? email signups? purchases?
What was the conversion rate?
FB Ads is a hit and miss campaign that require a lot of monitoring and tweaking. Several options come in to play such as: targeting (age and other personal info), budget, bid, CPC or CPM, ad copy, ad graphic, etc.
The key is to monitor the result constantly and try making adjustments until you hit what seems to be the optimum combination of those options based on your budget.
im a “newbie” in this kind of marketing, but i was able to have 2 units sale worth around 3.5M by just pposting my ads in the different fan pages…
want to learn more on how to it with a nitch!
Good read! thanks for the tip. will put this to use soon.