Around two weeks ago I was invited to talk about social media and internet marketing for small-medium businesses on the show Mornings @ ANC. In all honesty I was expecting a rather stiff and formal session but I was pleasantly surprised to see that the hosts were fun, light-hearted, and definitely entertaining. I was interviewed in their tech talk segment by “Hard Baller” (if there is such a term) Boyet Sison. One thing that immediately caught my attention was his bow tie. It’s rare that you find people these days who still wear those and make ‘em look cool.
Social Media for Filipino SME’s
The main topic of the discussion really centered around how businesses can tap social media to raise revenues and to build their brand. Most of the stuff we talked about came from the eBook that I wrote, the Social Media Guide for Filipino Entrepreneurs. One of the problems though that I see a lot is that business owners have high expectations and yet they only give social media projects ridiculously low budgets and even much less effort and time. If you can’t give it enough budget, the least you can do is put some more thought into the over-all strategy and objectives of your campaign.
To those who want to learn more about social media marketing, I’d like to recommend that first you read the eBook that I made. Just sign-up on the sidebar. Other resources you can check are books written by my favorite author – Seth Godin. You should definitely pick up Permission Marketing, Tribes, and Linchpin, all written by Seth.
To wrap up, here are some pics of the interview:
Thanks again to all the folks over at ANC for the invitation. Cheers!
