Marketer Feature: Francis Simsim, VP BlueWater Day Spa
Apr 20
Other than blogger features, I will also make it a point to interview and showcase Marketers or business owners who have tapped various New Media channels to promote their products and services. For the first feature, I was able to do a quick e-mail interview with the Vice-President of BlueWater Day Spa, Francis Simsim. We were able to discuss how they were able to generate thousands of visits and queries from their website because of blogger-based events. Read the transcript after the break.
New Media Philippines (NMP): Hi Francis! Thanks for accepting this e-mail interview. Maybe we can start off with you introducing yourselves to everyone here at New Media Philippines.
Francis Simsim (FS): Hi, I’m Francis Simisim, Vice-President of BlueWater Day Spa and President of Gang Ventures
Francis Simsim, VP BlueWater Day Spa
NMP: How did you use New Media to promote your product?
FS: We use the new media to spread the word out to our target market. We specifically target the internet social media (blogs, social networks, forums etc) to create buzz and spread the word about our great services, facilities and customer service. My initial campaigns was generally focused towards bloggers, by inviting them to events and making events just for them.
NMP: How effective were the blogger parties? Was there good ROI? Was it cost effective?
FS: The blogger parties were great, we managed to hit a huge market searching the web for great spas and have found us thru the process. Yes it was good ROI and was very cost effective (compared to other mediums) to us that’s why I’m going to keep doing events for bloggers in the future.
NMP: Did you see an incremental increase in sales after the blogger events?
FS: Not right away, it would take time for search engines to index the pages of the blogs. But after that, you’d get lots of queries and visits to our websites,
NMP: What was the most effective campaign that you’ve run so far?
FS: The BlueWater Day Spa’s movie theater blogger party was the most successful, attracting lots of bloggers to join but at the same time, drawn thousands of visitors from different search engines to our website which later became our clients.
NMP: Any comments regarding the New Media Philippines Blog?
FS: First of all, I love the design and layout. It’s very clean, simple and relaxing to read the contents. Second, I love the local topics. I found it hard to find specific local ‘new media’ news that I could read and this would definitely help me out. Contents are really helpful especially to SME’s wanting to get into the new media. Third, I’ve got great respect for Carlo, to his experience in new media here in the Philippines and I really hope to learn more from the ‘master’.
NMP: Wow, thanks for the kind words bro, haha
FS: No problem!
FYI: Francis is currently running another blogging competition wherein you can win a free massage from their newest BlueWater Day Spa branch in Capitol Hills. Click here to visit the mechanics.
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Thanks for the opportunity Carlo, it’s an honor to be featured here in NewMedia
Hi Francis!
Hi Noemi, how’ve you been