A lot of brands are now rushing to Social Media to take a stab at the massive online market. However most marketers don’t have too much respect for new media. Since everyone does it, a lot of marketers feel that it’s easy and that it’s something that they can do on the fly. This is where they make a fatal mistake which can just lead to more harm than good. Let’s apply some traditional marketing principles in strategizing for the official Facebook Profile Page of your business. If you’re a customer and by some chance you find yourself in the official profile page of a brand, you’ll most likely see a profile picture and a very busy wall. This is where the connection fails. You can’t communicate the unique selling proposition of your product with a wall filled with random comments. The solution? Break through the clutter by creating a customized landing page for your brand.
Here’s an example of a landing page that we did for one of our clients, C2-Collezione.
This is the first thing a new user sees instead of the wall of sprawling comments. You can use the splash page to focus the attention of your potential customers to your main marketing message.
The step-by-step guide to this Facebook application will be included in the upcoming free eBook – Social Media Guide for Filipino Entrepreneurs. If you haven’t signed up for one yet, click here to go to the sign-up page. It’s totally free and it’s jam packed with tips and tactics on how you can bring your business to the next level with social media.
Many online business owners, I think are not advised well on how to optimize the use of social media. Most advices focused in the quantity rather than quality. For example, aiming to get as many followers are they can – let’s say 1000 fans in Facebook. But what those 1,000 fans will do?
You are right. Profile of businesses in social media should be considered. Not just the number of fans or followers. This is very true for company blogs.
Thanks for sharing this.
You’re welcome bro!