My fellow blogger and good friend Brian Ong asked me on Facebook last night how he can remove the Manny Villar ads on his blog. Apparently this is also a concern shared by a lot of bloggers and website owners as well. Having political ads on your site has a lot of implications, the most obvious one being that your viewers will think that you actually support the candidate being advertised because it’s in your site.
Here’s a more compelling reason to filter ads though – adsense earnings. I noticed that the CTR of my various sites went down over the past few months. I decided to observe for a week and I noticed that my blogs are being flooded by political ads. Not just from Manny Villar, but also from Bayani Fernando and Mark Jimenez. It looks like my site visitors are sick and tired already of politics to the point that they refuse to click them at all, hahaha!
Anyway, it’s fairly simple to remove political ads. Here’s what you need to do:
1. Log-on to Google Adsense and go to Adsense Set-up.
2. Click the Competitive Ad Filter in the navigation bar.
3. Put down the URL of the site that you want blocked from advertising on your blog. To get the URL, just look at the ad, note down the url, and update your list.
It takes a while before it takes effect but it shouldn’t take longer than 24 hours.
this is a great tip.
nick perlas (i mean his marketing pips) should be reading this one.
I was wondering what happened to our banner on juancountry. Kudos – people should have a choice whether they want to run our ads or not because google will make tnat decision for them. Carlo you are keeping us on the digital campaign trail on our toes!
Hahaha, thanks for being a sport Mike.
Normally I wouldn’t bother taking it down but it does bring down CTR rates.
If I block “www.facebook.com/mannyvillar”… would Adsense block all ads from facebook?