Foursquare is a relatively small community here in Philippines compared to Facebook and Twitter but it’s already getting some love from local companies via Foursquare specials. I was checking-in Vmall a few days ago and I was alerted to at least 5 specials nearby. This also popped up when I was in Fort Bonifacio. It looks like some brick and mortar shops are realizing the potential of location-based mobile marketing.
Just a word of caution though for brands who want to get into this. Don’t expect too much yet from Foursquare. The estimate is that there are only 45,000 Foursquare Filipino users and they don’t use it religiously each time they go out.
However if your clientele is made up of SEC A/B and leaning towards the techie lifestyle then Foursquare is a great way to engage them. Just the same kudos to all the restaurants and stores claiming official venues and coming out with specials!
