I can finally cross out one of the goals in my bucket list. It’s always been one of my dreams to be featured on a national broadsheet (by doing something good, hehe). Today my interview with Cora Llamas appeared on the Business Agenda section of the Manila Bulletin. Initially I was expecting to have a 1/4 or 1/2 page thing but I was blown away this morning when I opened the paper and saw that it was the banner article for the section… full page! Yikes! God is truly faithful and wonderful. When He opens doors it’s not just small “nippa hut” doors, He opens floodgates!
In the article Cora and I talked about two things: blogging and social media for businesses. For the first topic we dwelled mostly on how a lot of Filipinos are missing out on the “happy-making” and moneymaking potential of blogging. Social media and the internet has radically changed the way we communicate. If you are passionate and persistent enough I honestly can’t see any reason why you can’t make money out of doing stuff that you love.
Next we talked about how powerful social media can be for businesses, especially SME’s and start-ups. The internet is the great equalizer because effort and sincerity have more weight than marketing budget. I’ve seen numerous campaigns done by big brands that cost millions but were all miserable flops that added nothing to their bottom lines. The most effective online campaigns I’ve seen actually come from individuals (like bloggers) and SME’s who have the time and persistence to engage their customers constantly on social media.
I’m going to try to scan the whole paper but to those who want to read the article, the entire text is posted on Manila Bulletin’s website (click to go to the site).
I’ll take this opportunity to let everyone know that I’m working on my second eBook. It’s official title is “Rule the World 2.0″. Subtitles are “Making Money Doing What You Love”. It should be out in two-three weeks.
By the way, to those asking what happened to the Social Media study for the 2010 elections, I made it but I can’t release it in public. A few days before I was set to upload it I was contacted by a group and they bought the study (toinks).
Thank you again to Cora Llamas and Manila Bulletin for allowing me to spread the word about social media and personal branding in the Philippines. Cheers!
I have read the article. That’s why I’m here… I want to learn more about blogging an earning online. I’ve been blogging for more than a year but It’s not productive. Hope to get some tips from you…
More power!
Hi Marianne,
Please wait for the eBook that I’m currently working on.
It should be out in a week or two.
Cheers,
Carlo
Congrats Carlo! You deserve it man! More power!
Thanks Jab!
Bumped into this post and I just want to say that Carlo is one of the nicest, friendliest and most generous interviewees I’ve talked to (and I’ve talked to a lot). I also learned a lot from him in that one hour. And yeah – I’m lookingn forward to his next e-book and whatever seminars he puts up. Hint, hint! More power, Carlo!
“The internet is the great equalizer because effort and sincerity have more weight than marketing budget.”
Hello Mr. Ople! I think that the brands of today must keep in mind that statement and realize that they should make the best use of the internet and social media because it’s very cost-efficient. Brands won’t have to resort to costly TVCs, billboards and the like. They will only need just a little creativity and sincerity to reach their targeted audience. Thank you for sharing your insights sir!