The value of a “Like” for a brand on Facebook just went down dramatically. Facebook just announced that they’re going to launch a “Subscribe” button for brands on Facebook. This button will be not just available on the social network but they will also roll-out a plug-in that developers can install into their websites.
The value of a Subscription
When a person subscribes to your website or page it’s them giving you permission to push your content to them bypassing Facebook Edgerank. This is a very welcome development and I can’t begin to imagine how many digital marketers are already thinking of ways on how to integrate this to their campaigns and social media strategies when it launches. I’m pretty psyched myself! Haha!
Now for the big question… when will this be available? No clue yet. Hopefully Q1 next year. 
fb it keeps on changing…
what about the buzz where fb users already decline?