Facebook Questions is a new feature rolled out by Facebook. Users can post a question on their profile and all those who answer in their network will display their answers on their respective networks as well making this a potent recommendation engine. As of today it’s currently not yet activated on all Facebook Official Pages (but it’s active on normal accounts) so you have to upgrade your account to get the feature working on your brand page. See below for instructions on how to do this.
How to Activate Facebook Questions for Official Pages
1. Log-in to your Official Facebook Page
2. Go to this link and click “Upgrade my Account”
3. Questions should be available on your status bar
Pretty easy! This is a great way for brands to get feedback and crowdsource. I’m sure we’ll see a lot of Filipino Official Pages use this feature in the coming days. Here’s a question which popped up on my stream a few minutes before writing this post:
Ooh, I just received notices for this yesterday. Galing!
Nice! I just tried this and it really works!
If you ask the right questions you could get the demographics and psychographics of your followers.