The country’s leading organization for PR professionals, the Public Relations Society of the Philippines (PRSP), partnered with the Internet and Mobile Marketing Association of the Philippines (IMMAP), Ateneo de Manila AJWCC, and Blue Blade Technology for the Digital PR Certification Program. I’ve been helping them develop the modules and the courses for this so I can assure all of you that the quality of learning and training you guys will get will be really good.
COURSE OBJECTIVES
- to attain a broader professional understanding of public relations practice in the Philippines today and understand what social media can do in the evolving PR practice today
- to know how to choose and develop appropriate digital communication tools for target audiences and optimize your PR strategy
- to understand how these new tools can be integrated into PR campaigns and programs and what the corresponding metrics are
PROGRAM OUTLINE
Course 1: PR and Digital PR 101
Course 2: The Digital PR Process & Program Plan
Course 3: Maximizing the Digital Channels & Tools
Course 4: Digital PR in Action:
WHO SHOULD ATTEND?
PR and marketing communications practitioners who want to hone their skills in PR strategies that leverage on digital channels like social media
How does it work?
Each module starts with a half-day face-to-face session and ends with another half-day face-to-face summary session for consultation, project presentations and networking. In between the face-to-face sessions, participants will have online course access where they can use the online learning platform coached by an online facilitator. The online course content, forums and activities can be taken anywhere and anytime where there is an internet connection.
What do I get upon successful completion of this course offering?
The successful participant will receive a Certification in Digital PR, which documents understanding and acquired skill in the use of digital tools covered in the course as part of an integrated digital PR plan. The qualification is credible and prestigious because it is co-developed and offered by acknowledged leaders in the fields of learning covered by the certification.
Now to those who want to join the program I have awesome news for you guys. They’ve given all the readers of New Media Philippines a P2,000 discount! To inquire about the rates and other information about the program, please visit the website and fill-up the inquiry form. You can also call them at (+632) 638 00 12. To avail of the P2,000 discount, you have to mention that you’re a reader of New Media Philippines. They’ll be starting this program this week though so I highly suggest you guys give them a call as soon as you read this. If ever you miss the first class, don’t worry since they will offer modular courses that you can also take up. 
When will it be?Thank you.:)