Digital Filipino E-Commerce Summit

I’ll be speaking on the topic of “Make Self-Service Advertising Platform Work for You” in the upcoming DigitalFilipino E-Commerce Summit 2009. The event will be at the Hotel Intercontinental this coming November 12-13. I’ll be giving a short talk on the second day at around 11:45. The talk will focus more on how you can leverage the affordable and effective self-advertising tools like Friendster to boost your business and your revenues. Aileen Apollo will also be giving a presentation on the same topic but I’m pretty sure she’ll focus on Google Ad Words. This is cool because the people in the seminar will get a birds eye view of how to advertise on social networks and in search engines.

Here’s the complete program for the conference:

November 12 (Day 1):

7:30 to 9:00 Registration & morning snacks
9:00 to 9:05 Welcome & Big Picture theme introduction

State of Internet and Mobile Commerce Market Growth
Speaker: Donald Patrick Lim, President and CEO of Yehey! Corporation
9:10 to 9:30

Has Internet and Mobile Commerce taken off in the Philippines? What are the numbers? Are the Filipinos today really buying online? A look into the latest market study with cross analysis on the technographic and psychographic behavior of our new generation of digital sellers and buyers.

Building and Managing an E-Commerce, Internet Gaming, and Outsourcing Business during a Global Economic Crisis
Speaker: Enrique Gonzalez, CEO of IPVG Corp.
9:45 to 10:05

Creating a Niche and Identifying Your Online Target Market
Speaker: Stephanie Caragos, President and CEO of Syntactics Inc.
10:20 to 10:40

Creating an e-commerce website is not merely the act of having the site developed and launched. Careful study and analysis plays an important role in identifying the target market and knowing how to attract it. Insight on potential customers helps in strategic positioning of your products and services.

Search Engine Friendly Web Design: Making Site Visitors Click!
Speakers:
Jan Alvin Pabellon, Vice President for Business Development at IT Group, Inc.
Arnold Alvarez, General Manager, BF Homes Properties
10:55 to 11:25

Improve your rankings, increase your visits, and make more money by building a web site that is attractive to both automated search engines and real live people. Discover how “search engine friendly” web design can help you get more traffic from search engines. Speakers will share experience in making their sites search engine friendly, launching additional websites to improve rankings, get more visits, and consequently improved revenues and bottom line.

Measuring Effectiveness of Blog Advertising Campaigns
Speaker: Eric Ramirez, Chairman, Nuffnang Philippines
11:40 to 12:00

A growing number of companies are exploring blogs as a medium to market their products and services. This session will tackle the effectiveness of blogs as an online marketing tool, measurement of performance, and lessons learned in carrying out blog marketing campaigns.

LUNCH BREAK (12:15 to 1:30)

The End of Faceless Brands: How the Internet has Forced Brand Marketing to Personalize
Speaker: Brad Geiser, Co-Founder, GeiserMaclang Marketing Communications
1:30 to 1:50

One of the reasons why there are few companies in the Philippines who invest in e-Commerce is due to the perception that it is just a business structure and has not yet explored the idea of e-Commerce as a marketing tool. This discussion gives an overview on how some social marketing experiments have turned in groundbreaking results.

2:05 – 2:25 Technology Presentation: Delivering Advanced Search Engine via Next-Generation Networks
Speaker: Cyril C. Rocke, President / CEO, DataOne Asia (Phils.), Inc

E-Commerce as a viable retail market outlet for SMEs
Speakers:
- Ma. Regina Bundang, CEO, RegaloService.com
- Russell Ri, CEO, e-Philippines Adventure Travel and Destinations
- Roy Platon, Managing Director, MyAyala
2:40 to 3:25

Entrepreneurs will share their experience in putting up an e-commerce site, working with partners, challenges, lessons learned, market changes, and tips to aspiring entrepreneurs who would like to expand their business online.

3:40 – 4:00 Improving E-Commerce Sales Performance
Speaker: Dustin Andaya, CEO, IslandRose.net

4:15 – 4:35 State of Online Payment in the Philippines
Speaker: Paul Hubbard, General Manager, Yes IT Corp.

PARTICIPANTS GROUP PHOTO
November 13 (Day 2):

7:30 to 9:00 Registration & morning snacks

Challenges and Opportunities in MOBILE MONEY TRANSFER: Implementation of GCASH
Speaker: Ms. Rizza Maniego-Eala, President, G-Xchange, Inc. (a wholly-owned subsidiary of Globe Telecom, Inc.)
9:00 to 9:20

A look into Mobile Commerce in the Philippines and how its applications have evolved to be able to service both mainstream and unbanked markets. Insights on the challenges and opportunities of Mobile Money transfer within the mobile commerce ecosystems, and a specific look into its current role in the banking industry.

The Future of E-Commerce is Mobile
Speaker: Chito Bustamante, CEO, Chikka
9:35 – 9:55

The Philippine market is actually ripe and ready for electronic commerce, driven by both on-line and mobile communities. Compelling products and services, especially those that immediately gratify, as they are delivered instantly are now needed.

E-Commerce Policies and E-Government Growth in the Philippines
Speaker: Dir. Maria Lourdes Yaptinchay, Supervising Director, Department of Trade and Industry E-Commerce Office
10:10 to 10:30

An update on e-commerce policies approved and for ratification to push the growth of e-commerce in the Philippines. Government e-commerce transaction growth in dealing with stakeholders, citizens, customers, and businesses shall also be discussed.

Building Online Trust: Making E-Commerce Secure Against Fraud
Speakers:
Jovel Cipriano, CEO, PinoyDelikasi
Mannix Pabalan, General Manager, AyosDito.ph
10:45 to 11:15

The intricacies of E-commerce have provided merchants with a host of interesting challenges. Perhaps the biggest challenge is establishing and maintaining trust. Spam, fraud, identity theft and fly-by-night e-retailers threaten consumers’ fragile trust in online marketplaces, particularly those in which they are asked to provide credit card information. Trust becomes a key issue in the buying process. Winning the customers’ trust and increasing their confidence is essential for E-commerce success.

11:30 to 12:00 Make Self-Service Advertising Platform Work for You
Speakers:
- Aileen Apolo, Country Consultant, Google.com
- Carlo Ople, Global Digital Marketing Head, Friendster

Self-managed Internet advertising campaign is one of the many things that entrepreneurs and businesses can undertake on their own today. This session will give an overview on the size of this market, what works, what doesn’t, and new developments that should be learned and taken advantage of.

Why running an e-commerce business is similar to growing WHEATGRASS & Technology Presentation: Moving towards the 4TH GENERATION of E-commerce
Speakers:
- Edward Ling, Chief Executive Officer, Easy Pha-Max Philippines and Platform2U.com Philippines
- Eddie Lee, Chief Information Officer, Platform2U.com
1:00 – 1:30

1:45-4:30 onwards Recognition of 3rd DigitalFilipino Web Awards winners.

And there you go. Hope to see you guys at the event!

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