After several days of speculation, we finally have someone who’s taking ownership of the Ako Mismo Campaign. DDB, one of the leading advertising agencies in the Philippines, created a new section in the Ako Mismo website – “Who is behind Ako Mismo?” and they’ve also updated the FAQ section. Here they answer most of the questions and issues raised by a lot of people, including this writer. More after the break.
My two main questions were: who is behind Ako Mismo and what’s the database for? Here are the official answers taken from their FAQ:
Q: Who is behind the Ako Mismo campaign?
A: DDB, under its Corporate Social Responsibility arm, DDB Cares, is the spirit behind the campaign. For many years now, DDB Cares has been supporting causes it firmly believes in, using its creative and media resources to espouse positive values. From taking care of the environment, to education of children, responsible voting, protection against domestic violence and human trafficking, role of media in shaping society, religious efforts for Veritas and Caritas, and now, this advocacy for hope and empowerment. We do this, pro bono oftentimes, both for our clients and for our own advocacies.Q: The registration for Ako Mismo requires information from those who sign up. Will the database be used for commercial or political gain?
A: No. The basic information we asked for will be used to guide us in the deployment of the dog tags to the right people. The information will also be useful as we mobilize our socio-civic activities, as it will determine where and what projects are relevant in specific areas. It is important to point out that this whole movement is one of volunteerism. And while we hope more people will sign up, or that our members will participate in future activities (the choice of which will be guided by feedback we receive about what matters to them), ultimately each individual has total freedom to decide whether he will participate or not. We are very protective about the information we receive and we have taken security precautions against people accessing the information for their use without our knowledge. We are zealous about protecting the movement from being exposed to those with political or commercial agenda.
And there you have it! I’d like to thank all the people at DDB for moving quickly and resolving the issues raised before them with regards to the campaign. Personally I’m already satisfied with what they’ve done and as promised, I’ve already signed up for the program and made my own pledge. I’ll be actively campaigning for it in my other blogs. I’m still a bit uncomfortable giving away so much personal information but man I really want those dog tags, hehe.
Author’s Note: Had a brief exchange with Maxene on Facebook. Will post our conversation on the next post.
I actually knew it was DDB Philippines but without confirmation on their site, I didn’t want to blog about it yet
hello thnks for your answer
Is DDB the Dangerous Drugs Board?
Sorry, I was wondering what it stands for.
And when was Ako Mismo launched?
THANK YOU!
If this is the advertising agency, DDB stands for 3 key people responsible for making advertising what it is today: Maxwell Dane, Ned Doyle and Bill Bernbach – who was famous for his “think little” volvo campaigns and “avis is no.2″ campaigns.
Sorry, ad guy here. :p ^^
f this is the advertising agency, DDB stands for 3 key people responsible for making advertising what it is today: Maxwell Dane, Ned Doyle and Bill Bernbach – who was famous for his “think little” volvo campaigns and “avis is no.2″ campaigns.
Sorry, ad guy here. :p ^^
Go Colin. Hahaha!
aww.. totoo po ba na si Chairman Edu Manzano andg founder ng AkoMismo.org?
http://en.wikipedia.org/wiki/Edu_Manzano
DDB is the Ad agency of smart – is there any connection here? sorry ad guy here =)
The onion has many layers…
hi, carlo.
i find your site helpful =)
i am also a fan of ‘ako mismo’,
i wonder if you know how i could get in touch with them? i want to be involved. tried writing them via ‘contact us’ but i doubt if i’ll get a reply. hope you can help me. thanks again!
hello …
i really want to become a volunteer…!!!…how po bah..member npo ako…but gs2 ko mging volunteer….especially on the social activities..how?..
tnx..