Comments on: Coca-Cola to focus on New Media Marketing

By: Pepsi stops Super Bowl TVC Ads; goes for Social Media | Internet Marketing in the Philippines

Sun, 07 Feb 2010 15:26:28 +0000

[...] After 23 years of placing TV ads during the Super Bowl, Pepsi has decided to redirect the budget into another marketing channel – social media. To those who don’t know why this is a big deal, the Super Bowl is one of the most highly paid media buys in the US because it gets so much viewers. This is probably one of the strongest statements made by any multinational about the growing potency and effectiveness of engaging consumers through the internet. This reminded me of Pepsi’ rival, Coca-Cola, who in their annual strat briefing declared that they will focus more on digital and onli…. [...]

By: Colin

Colin — Thu, 26 Nov 2009 05:27:06 +0000

Lolz you know prior to my first professional job ever, I was being interviewed in a smaller ad agency for potential work. Anyway the owner who I totally forgot his name mentioned that (at that time) there’s another media aside from Trad and BTL — and he said SM (as in the mall). At first I was like “okay, crazy guy here” but after a while it kinda does make sense. Malls are in themselves a distribution and media channel (activation channel and such). Interesting to note lang from what was written up there about Walmart. hahaha. ^_^ of course this was pre-Facebook days. lulz

By: New Media Philippines

New Media Philippines — Mon, 23 Nov 2009 10:04:19 +0000

Hopefully that’s the case Vince. Hahaha!

By: Vince Golangco

Vince Golangco — Mon, 23 Nov 2009 08:33:05 +0000

So… more work for you and me? Haha. Thanks for sharing this!