New Media Philippines

Doctor Eric Tayag is known more for being one of the talking heads of the Department of Health here in the Philippines. We usually see him on newscasts giving tips on how to avoid getting hit with Dengue fever or other sorts of ailments and illnesses. However it’s time for Dr. Tayag to show his [...]

Rappler.com launching soon I’ve been keeping tabs on Rappler.com ever since it stumbled on my radar. It’s a “collaborative news site” that’s spearheaded by veteran journalists like Maria Ressa, Glenda Gloria, Patricia Evangelista, Cheche Lazaro, and Marites Vitug. I’m impressed with what I’ve seen so far and I can’t wait to see how this project [...]

It started out as a joke. A group of officemates could not get Siri, the voice command system of the Apple iPhone 4S, to understand their commands. They played around with the idea of a Filipino version called “Vangie” and cracked more jokes about different Pinoy commands and the responses it could deliver. If this [...]

We were able to confirm 100% that Gung Ho Films Manila was indeed the company behind the viral smash hit, Vangie Pinoy Siri. It was fortunate that one of my church mates and friends, Paul Pajo, was able to connect me to two of their executives: Lizanne Padilla-Alcazaren, Managing Director and Paolo Dy, Director/Cinematographer. We [...]

! GUNG HO Films Manila creators of Vangie Pinoy Siri viral video? Vangie, the Pinoy Siri, has turned into a viral smash hit here in the Philippines. The video has already racked up more than 1,000,000 views and they’ll definitely get more as the days go by. They already uploaded a follow-up video as well [...]

One good way of doing viral marketing is to take advantage of any video that’s currently making a huge wave on social networks. In order to make the most of this though you have to react pretty fast and put up your follow-up video before the momentum dies down. You’ll also have to consider how [...]

Following Google Zeitgest 2011, YouTube just uploaded YouTube Rewind 2011 showing the most watched videos in the last year. Our very own Maria Aragorn is part of the top 10. The most watched though is probably the most annoying — Rebecca Black’s Friday MTV (ugh). Anyway, check it out below! YouTube Rewind 2011 I can’t [...]

One of the biggest announcements made during the Youtube Philippines launch was the World View interview of President Noynoy Aquino. This was definitely a welcome development since it showed that the Pnoy administration was open to doing out-of-the-box ideas like this one. The interview was also supported with TV and online plugs. However despite all [...]

A video entitled AQUINO-COJUANGCO: FACTS THEY DONT WANT YOU TO KNOW was uploaded on Youtube last October 21. Yesterday morning it was at 7,000+ views. Today it’s now reached over 100,000+. The video has a lot of alleged damaging information against the Aquino-Cojuangco family and it’s presented it a very modern, understandable, and hip kind [...]

We launched a new project for TV5 a few days ago called “Elevator ng Lagim”. It’s basically an interactive video on Youtube which is like a “choose-your-own-adventure” type. We used Youtube Annotations so that viewers can click certain parts of the video which then are linked to different videos. Each link has a different video. [...]

Christopher Lao shot into national infamy when his interview on GMA 7 went viral. To those who don’t know him or can’t remember, Lao drove his car into a heavily flooded street. The car literally floated and everything was caught on camera. A reporter from GMA 7 then interviewed him and unfortunately Lao let his [...]

Technogra.ph reported that the video submission contest of Maybelline was trolled today. The mechanics of the contest are simple — upload photos and your photos are automatically put into a video with Gerald Anderson. However since the site automatically uploads the videos for public viewing someone took advantage and put scandalous photos in it. The [...]

Out of all the marketing campaigns I’ve seen so far in the last 2-3 years, this is one of my personal favorites. Coca-Cola sent a huge red truck with a “PUSH” button at the back to Marikina. Eventually people started getting curious and started to press the button. Free coke bottles would come out just [...]

My good friend Robert Yatco shared me this video of a TVC from Alvedon. It’s basically medicine that’s supposed to relieve pain. I watched the TVC and… no words can describe how I felt after. The TVC will just leave you speechless and in awe of how… argh. Just watch the video. Brace yourselves. This [...]

This latest TVC of Datu Puti featuring Manny Pacquiao, Aling Dionisia, and Freddie Roach is now doing the rounds on Facebook and Twitter. As of this writing the video has already amassed over 40,000 hits. I have a strong feeling that this video is well on it’s way to becoming a viral sensation. It definitely [...]

Husband and wife tandem Eric and Donita Rose-Villarama launched a video Podcast today entitled Lovesense. It’s actually the title of a book that the couple are working on which is all about both of them teaching their son the secrets of love, life, and having a healthy marriage. I just watched the first episode now [...]

A lot of marketers make the mistake of “overselling” in social media. It’s very important to note that the words “engagement” and “community” didn’t become buzz words for no reason. Social media campaigns are always subject to scrutiny by the audience. Let’s face it, no one likes the feeling of being fooled. Customers see through [...]

Remember the so-called Daniel Matsunaga Elevator Scandal? It was later on revealed by the model that it was just a publicity stunt to promote a brand called Veet. Today Adobo Magazine shared in an article what Veet is all about and what the end game is for this entire campaign. So what’s the promo? Participants [...]

I’ve seen tons of great car commercials but nothing comes close to this one! This is a 1 minute TVC for the new Volkswagen 2012 Passat. It connects wonderfully with people with humor, nostalgia, and a general feeling of wonder. I highly recommend this video and I suggest you guys share it with your network [...]

A lot of brands are trying to capitalize on the “sharing” factor of social networking sites by coming up with various “viral marketing” campaigns. Some of them worked wonderfully like Cebu Pacific’s Dancing Flight Attendants video which powered their IPO. It doesn’t even have to big companies. SME’s like Power Mac Center tapped popular bands [...]