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Why isn’t my site traffic growing? Probably because of Churn

The most asked question during blog conferences and seminars is “how do I drive more traffic to my blog or website?” After blogging for several years now I think that’s no longer the best question to ask. What we should ask is “how do I get loyal visitors to my blog? The ones who come [...]

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The New Gatekeepers of Content and Media

We consume content everywhere we go. We consume content when we watch television, read the dailies, open a book, listen to music, or talk with people. Originally the people who controlled what content we consume are the traditional media outlets like television networks, radio stations, etc. However because of the internet and social media we [...]

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Shotgun Blogging

One of the biggest temptations for bloggers is writing unverified articles. We get caught up with the excitement of publishing a big story that the world has yet to know about. Even if we just have 1 source, we go with what he or she says without verifying the veracity of tbe information. Like a [...]

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Value Blogging Series: Viral Blogging

Viral Marketing rarely happens by accident. As Malcolm Gladwell would say, it has to reach a tipping point first before it gets picked up eventually spreads like wildfire. The same concept applies for Viral Blogging – or the publishing content that gets passed on by different people across various mediums. Note that there is no [...]

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