April 19, 2009
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
This is in response to Noemi’s latest post about what Marketing/PR Executives should expect from bloggers. I’ve been thinking about this for a long time now, and I think I have enough examples and put enough thought into this to publish it on this blog. Companies who want to tap bloggers should be aware of [...]
April 14, 2009
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
According to an article posted on Emarketer, small and medium enterprises (SME’s) are really seriously looking to going digital in 2009 and 2010. In a study made by Bredin Business Information, they say that the top problems encountered by SME’s are the following:
April 13, 2009
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Posted by: Carlo Ople
closeAuthor: Carlo Ople
Name: Carlo Ople
Email: oplecarlo@gmail.com
Site: http://newmedia.com.ph
About: Carlo is the founder and Principal Consultant of Catalyst Interactive Marketing Inc., a digital marketing agency. He's handled varied clients from politicians, SME's, to multinationals. Prior to Catalyst, Carlo was the Digital Marketing Manager of Friendster and he was also the Casual Games Division Marketing Head for Level Up Philippines.See Authors Posts (852)
The question a lot of Marketing Managers in the Philippines are asking themselves these days is “why go digital?” You can’t really blame these guys for asking about hard numbers and facts because that’s what they’re used to seeing. However, as Marketers, it’s our responsibility to see trends and capitalize so we can reach our [...]