This study was released to the public sometime in March 2009 by Yahoo Philippines and Nielsen. For posterity’s sake as well as giving everyone here more food for thought, I’m embedding the study highlights in this entry. I’ll try to get other interesting materials as well that’s applicable to the Philippine market. Thanks to Tonyo Cruz for uploading this. Yahoo-Nielsen Net Index 2009 Highlights Interesting right? If you combine this with the Cartoon Network New Generation Study, it looks like the internet is like an avalanche gathering momentum. While it already has strong...

I’ve been receiving a lot of e-mails asking me where I got the Cartoon Network New Generations Study which I wrote about in an earlier entry. It’s a good thing that Noemi uploaded the entire presentation in PDF format for everyone’s reading and analysis. I’m re-embedding it here for your convenience. To summarize the study, kids and teens are definitely going digital. It’s a totally different generation now and to ignore the changes would just be marketing heresy. 2009 Filipino Kids Lifestyle , Cartoons Network Survey Hope you find this useful! I sure did. Feel...

In a study done by Synovate commissioned by the Cartoon Network, Filipino kids 7 – 14 years old are spending more time online compared to playing console games, listening to music, and reading non-school books. Internet usage is second only to watching TV. If you think about it, this was kinda expected due to the increasing number of internet cafes all over the country combined with the aggressive marketing and roll-out of broadband service providers. What I find interesting in this particular chart is that console and handheld games are not as popular as people would like to think. This...

I came across this very interesting article on Inquirer.Net. According to this news item, a study made by global market research firm Synovate, heavy internet users are actually big spenders. In fact, the study goes on to explain that these users are most likely to purchase premimum gadgets, cars, and even invest in financial instruments. So what does this all mean? Let me share some insights after the break.

I was doing my daily blog hopping when I found this really interesting article from Problogger. He talks about a recent study published that basically shows where the human eye goes and stays in websites. This is a good resource material for bloggers, marketers, and web developers because it gives you tips on how to optimize your site design so that you can really put the best content in the proper place. More details on this after the break.

Researchers predicted that online web advertisement placements will plummet in the coming years. In a study conducted by Opinon Research Corporation, they highlighted that consumers are more likely to visit a website if it is in an article versus it being on a banner ad. In fact, even E-mail offers and SEO ranks higher versus banner ad placements. What does this mean? Well, it pretty much says that the blogosphere will really be considered as a prime advertising platform.

This is in response to Noemi’s latest post about what Marketing/PR Executives should expect from bloggers. I’ve been thinking about this for a long time now, and I think I have enough examples and put enough thought into this to publish it on this blog. Companies who want to tap bloggers should be aware of the different kinds of bloggers. Not all bloggers can influence your target market, and not all of them can have the same level of interaction with their readers.

According to an article posted on Emarketer, small and medium enterprises (SME’s) are really seriously looking to going digital in 2009 and 2010. In a study made by Bredin Business Information, they say that the top problems encountered by SME’s are the following:

The question a lot of Marketing Managers in the Philippines are asking themselves these days is “why go digital?” You can’t really blame these guys for asking about hard numbers and facts because that’s what they’re used to seeing. However, as Marketers, it’s our responsibility to see trends and capitalize so we can reach our consumers better. Marketers, especially Product Managers, should know how many internet users there are in the Philippines because that’s a potential addressable market for their brand. So how many Filipino internet users are there?...