New Media Philippines

I’ve been trying to figure out how the data presented by Nielsen was misinterpreted by a news report that aired last week. Nielsen sent me the materials that was presented during the event and I think I finally know what happened. The Nielsen Incite Study had a slide saying that 13M Filipinos used the internet [...]

Nielsen (PH) sent us a clarification e-mail about the “13M Filipino Internet Users and 8.5M on Facebook” article we wrote last week. In the letter they said that the figures presented were inaccurate because they weren’t actually for the entire Philippines. The 13M number is actually just for Filipinos above 10 years old living across [...]

I watched a news report online today by GMA News and was totally shocked with the data being presented. The report mentioned that AC Nielsen said that there are only 8.5M Filipinos on Facebook and 13M on the Internet in total. That’s way off the data presented by all different international and local organizations which [...]

I did some math using the ComScore data on Facebook penetration to come up with the estimate on the number of Twitter and LinkedIn users in the Philippines. If the total universe of Filipino internet users is 24,946,241 all we have to do is get 16.1% to determine how many there are on Twitter and [...]

This was coming and I think a lot of Filipinos were expecting this to happen. According to 24/7 Wall St the Philippines has the highest penetration of Facebook in the world at 93.9%. Penetration means the total number of Facebook users vs the total number of Internet users in the Philippines. Also, based on this [...]

I recently read an article on Penn-Olson about the top reasons why people unfollow brands on Twitter. Based on the study Social Break-up, the top reason at 52% is that people find the tweets of the brand boring or repetitive. 41% also feel that their Twitter stream is already being spammed by marketing posts that [...]

According to the latest study by ComScore, the Philippines is the number 1 country in the world when it comes to Facebook Penetration. Before anything let me explain what “Facebook Penetration” means. It’s the total number of Filipino Facebook accounts compared to the total number of Internet Users in the Philippines. Also note that this [...]

I got this tip via Tonyo Cruz‘s Twitter. According to SocialPR, the Philippines has 45,000 users of the mobile check-in service Foursquare. If this information is correct then that’s a considerably low number considering we have over 20,000,000 Facebook users. The primary reason probably is that the market hasn’t adopted the desired behavior of letting [...]

Universal McCann just released the Social Media Wave 5 study and it reflects the growth and expansion of social media into the business world. By the way, to those who are not familiar with this report, this is one of the longest running dedicated social media studies available. It started in 2006 and it’s now [...]

ABS-CBN reporter Gretchen Malalad asked for some insights about the recently released Gartner study which showed the Philippines as one of the leading Facebook/Twitter adapters in Asia. Note that this is based on social media penetration which means total number of social media users versus total number of internet users in the country. It’s not [...]

Gartner Inc., an information technology intelligence company, recently said that their studies show that the Philippines is leading in the adoption of global social media sites like Facebook and Twitter in Asia. This confirms the study recently released by ComScore as well which ranked the Philippines as one of the top social media hubs in [...]

The latest comScore study is out and the latest data for May is staggering. Facebook is the top website that Filipinos visited in May 2010. What’s really surprising though is that according to the study 93% of all online users in the country logged in the site at least once for May, making the Philippines [...]

Abe Olandres (Yugatech) uploaded the Yahoo!-Nielsen Net Index 2010 study highlights on slideshare a few days ago and I wanted to share it with everyone here. The biggest change from last year is the surge of “Search” as the number on activity done by online Filipinos. The study also says that Friendster is still the [...]

This link was posted on Facebook via Junnette Abrera. It’s basically an infographic of internet statistics that I found really interesting, educational, and entertaining. While these stats are mostly from the United States, you can’t help but marvel at how fast the world has changed because of the internet. The stats the caught my attention [...]

This study was released to the public sometime in March 2009 by Yahoo Philippines and Nielsen. For posterity’s sake as well as giving everyone here more food for thought, I’m embedding the study highlights in this entry. I’ll try to get other interesting materials as well that’s applicable to the Philippine market. Thanks to Tonyo [...]

I’ve been receiving a lot of e-mails asking me where I got the Cartoon Network New Generations Study which I wrote about in an earlier entry. It’s a good thing that Noemi uploaded the entire presentation in PDF format for everyone’s reading and analysis. I’m re-embedding it here for your convenience. To summarize the study, [...]

In a study done by Synovate commissioned by the Cartoon Network, Filipino kids 7 – 14 years old are spending more time online compared to playing console games, listening to music, and reading non-school books. Internet usage is second only to watching TV. If you think about it, this was kinda expected due to the [...]

I came across this very interesting article on Inquirer.Net. According to this news item, a study made by global market research firm Synovate, heavy internet users are actually big spenders. In fact, the study goes on to explain that these users are most likely to purchase premimum gadgets, cars, and even invest in financial instruments. [...]

I was doing my daily blog hopping when I found this really interesting article from Problogger. He talks about a recent study published that basically shows where the human eye goes and stays in websites. This is a good resource material for bloggers, marketers, and web developers because it gives you tips on how to [...]

Researchers predicted that online web advertisement placements will plummet in the coming years. In a study conducted by Opinon Research Corporation, they highlighted that consumers are more likely to visit a website if it is in an article versus it being on a banner ad. In fact, even E-mail offers and SEO ranks higher versus [...]