New Media Philippines

As Friendster moves in on the Asian youth market, Multiply is zeroing in on the potential of e-commerce. In an announcement they recently published, they’ve updated their terms of service agreement to finally allow online selling on their platform. All you have to do is to tick a box on your panel that will identify [...]

In an article published on Asia Media Journal, Friendster Global Product Director Jeff Roberto revealed that the company will be launching a series of products that will totally differentiate Friendster from all other network sites operating in Asia. One of the first products is a virtual gift shop which already launched in Malaysia but will [...]

According to a recent study by Dynamic Logic the main problem with low performing online ads is not because of targeting or placements, it’s mostly because of the actual creatives. The Millward Brown company analyzed more than 170,000 online ads in their database and they discovered that the following factors weighed more in determining the [...]

As social media continues to grow, businesses are slowly starting to gravitate towards it with their marketing promotions. In the past few months, we’ve seen a deluge of SMEs, multinationals, and freelancers take to social networks like Facebook and Friendster via fan profiles/pages, advertising, and even through direct messages and chatting. A year ago, the [...]

Viral Marketing rarely happens by accident. As Malcolm Gladwell would say, it has to reach a tipping point first before it gets picked up eventually spreads like wildfire. The same concept applies for Viral Blogging – or the publishing content that gets passed on by different people across various mediums. Note that there is no [...]

Friendster recently launched a new feature which allows anyone to place their ads in their network. Called “Do It Yourself Ads“, users can now do targeted online advertising on the massive base of Friendster. Based on the latest count, they have more than 48M registered Filipino users. What’s great about this is that you can [...]

(Disclaimer: I currently am working as the consultant for Fish & Co. for their Internet Marketing campaign. I’m just plugging our latest promo for everyone’s information) I’m currently helping out Fish & Co. with their Internet Marketing campaigns and one of the things we’re doing is a simple fan acquisition drive on Facebook. It’s pretty [...]

One of the pitfalls of online marketing is that a lot of people don’t really understand how to gauge the performance of their websites. There are several schools of thought at play here. For some, they put a lot of value in the page hits or the number of unique visitors that their website gets. [...]

Friendster is the biggest social network in the Philippines. It was one of the firsts to enter the country so it was natural for a lot of online Filipinos to get into it. According to several studies, bulk of the population of Friendster actually comes from here. With that said, it makes sense for them [...]

The Stop Con Ass Facebook campaign is nearing the 100,000 sign-up mark. It’s amazing how fast it’s grown over the past couple of weeks. What’s interesting to note though is how some of the proponents of physical rallies (for the same cause) have been hitting on the campaign, even calling it “slacktivism”. Instead of embracing [...]

Paranaque Congressman Roilo Golez showing ABS-CBN his Facebook, Blog, and Youtube accounts Last Saturday, I helped the Blas F. Ople Policy Center organize the 1st Facebook Eyeball (EB) Meet versus Con Ass. This was brought about by the insanity which happened at the House of Representatives when they railroaded the Con Ass resolution. Despite the [...]

First, it was the congressmen who tapped Facebook to interact and update their constituents live during the Cha-cha debate. Now we have the people expressing their rage and frustration over the Cha-cha movement by the incumbent administration by mobilizing demonstrations, eyeball meetings, and forums. How are they spreading the word? Through Facebook. There are two [...]

A few months ago, I was invited to a forum hosted by the Liberal Party. We had Jo Hansen, US President Obama’s campaign consultant, talk about how Obama won the election. There were a lot of topics covered and it would be one hell of a lengthy post to write everything in just one go. [...]

I had the honor of being invited to ANC’s Media In Focus, hosted by Che Che Lazaro, to talk about Social Media. My co-guest was the Digital Marketing Head of ABS CBN Interactive, Ms. Maria Java. Initially I was very nervous, since this was my first formal TV guesting. I’ve been interviewed before in press [...]

I’ve been putting a lot of thought on how bloggers and marketers can both tap Social Media (Networks, Microblogging, etc.) to drive more readers to their sites. Initially, I was able to list more than 15 ways on how to do this but for now I’ll zero in on 3 methods otherwise I’ll end up [...]

I had the pleasure of attending the first day of the 2nd Social Networking and eBusiness Conference (through Level Up). One of the more interesting points raised by several speakers was for companies and marketers to actually use social media as the front page of your business. After giving it some thought, it really does [...]

I’ve been talking about Personal Branding and Value Blogging but now I would like to stop with the theory and start showing you examples. I’ve had the chance to meet several wonderful people who I believe personify personal branding.These individuals were also gracious enough to allow me to interview them on video and I’ll be [...]

The headlines for today’s Inquirer is about how the number of seats for Party List representatives in Congress will be increased to 55 for the upcoming 2010 elections. This made me think a long while, which led me to do some number crunching and research. In the 2007 Party List elections, all you needed was [...]

With the 2010 elections in the horizon, a lot of politicians have been coming up with their own strategies on how to tap the internet as another channel to reach voters. In Facebook alone, we see profiles of Senator Manny Villar, Senator Roxas, Senator Chiz Escudero, and a whole lot more of politicians who have [...]

For one of the most popular Social Networks, I’m a bit wondering why Facebook made it so hard for people to create Groups. Anyway, I’ve decided to make a quick guide on how to make Group Profiles for Facebook since several people have sent me e-mails asking how. It’s FREE and can be done in [...]