New Media Philippines

I came across this very interesting article about how brands should come up with a “social voice” when the engage their communities on Facebook. The concept is pretty simple – adjust the tone, style, and words you use to fit your target market. Giving personality to your brand’s Facebook page makes it more interactive, fun, [...]

A few weeks ago I met up with one of the members of the band Up Dharma Down to just exchange ideas about social media marketing. I was completely blown away with what they’ve accomplished so far on Facebook and I think it would be a crime for me not to recognize them here at [...]

The Philippines is officially the 6th biggest user base of Facebook in the world. Facebakers report that the Philippines now has over 17.9M registered users. The report goes further and says that 17.9% of the total population of the country is now on Facebook (that’s a significant big number). We’re actually just 1.6M short of [...]

We recently did a very successful social media campaign for a client who was trying to get customers for a particular educational type of activity. Since their budget was limited we tried to put it on digital vectors that would bring maximum impact at the least possible amount of cost. Rather than scattering the budget [...]

When Cebu Pacific executives made the decision to have their flight attendants dance during the security briefing they probably didn’t think that several top global websites would pick up the story and give them unprecedented media mileage. As of this writing, Yahoo, Telegraph, Huffington Post, CNN’s Anderson Cooper 360, and TV Gawker (Gizmodo Network) have [...]

If New Media Philippines can give an award for best innovative marketing for a band, we would give it to 30 Seconds to Mars! It’s not just their music that’s epic, the band was a marketing juggernaut in hyping up and promoting their album “This is War”. We’d have to say that these guys are [...]

Glee is currently getting a lot of buzz on the social networking site, Twitter. In their first episode, Charice, their special guest, was a trending topic on Twitter. On their second episode, Glee featured Britney Spears and she trended on Twitter as well. The first episode did exceptionally well with around 11.1 million people tuned [...]

I had an exploratory meeting with a member of a local famous band and we talked about best practices for social media marketing for musicians. I was blown away with what they’ve been doing and how they’ve been leveraging Facebook to drive their business. I’ll reveal the band sometime this week (clue: they have more [...]

I just re-read Chris Brogan‘s book, Trust Agents. It’s definitely a must-read for people who want to venture into digital marketing. I’ll write a complete review later but for now I’d like to focus on one key concept that Brogan talked about in his book – SOCIAL CAPITAL. Social Capital is basically your influence over [...]

Everyone who watches television has seen them, or read a newspaper had read them or listened to the radio has heard them. Now, ads are proliferating left and right you can virtually see them everywhere you go. When you head to the bus station or ride the train to work or even go online, people [...]

Will Social Media help a broker sell a house or a condominium unit? Definitely! Facebook, Twitter, and Youtube are mass audience communities which will let a brokers generate leads. There are also several free classified ad websites which have massive daily viewers which you can also tap. Let’s face it guys, it’s already 2010! If [...]

The Aquino administration has been talking about “using social media” for the past few months. So far the best that they’ve done is create a hate-flooded Facebook page for President Aquino. However it looks like one government agency is getting the idea behind social media, specifically Twitter. The Metro Manila Development Authority (MMDA) has been [...]

Everything is changing at warp speed. The days of beepers and big cellular phones are gone. Emails are things of the past. Everybody is now googling, tweeting and facebooking. I never thought I would see the day that my 4-year-old daughter while watching youtube quipped, “ Dad the video stopped because it is downloading!” Seth [...]

Student organizations stand to gain a lot if they strategically use social media. If I was still in school, part of an organization, and had the knowledge I had now, I’d definitely come up with a campaign that will not just earn me additional points but build equity for the organization so that it can [...]

I wasn’t able to attend the first day of the 4th IMMAP Digital Summit because I was on vacation with my wife. I’ll try to see if I can still make it to the second day. Anyway, I was following the tweets and the online conversations about the keynote presentation of Jeremiah Owyang. He raised [...]

A few weeks ago I was interviewed by Ronna Capili from the Philippine Daily Inquirer about Social Media for the Filipino Youth. This was a very timely piece since classes just started and it was a good opportunity to reach out and help educate the younger generation on how to properly use social networking sites. [...]

I’ve been talking about how Content Marketing is going to redefine internet marketing especially here in the Philippines. Placing online ads just don’t cut it anymore and any digital marketer needs to understand that effective web marketing is not just measuring click-through and impressions. It’s actually making that connection and establishing a relationship with existing [...]

Uncle Ben once told Peter Parker “With great power comes great responsibility,”. This is also very applicable to social media. Networking sites like Facebook and Twitter have revolutionized the way we communicate and they offer tremendous personal branding, marketing, and selling opportunities. However too much of anything can be a bad thing and people who [...]

Local social media marketing here in the Philippines centered around the epic war between presidential candidates Manny Villar and Noynoy Aquino. Fueled both by money and supporters’ frenzy, these two candidates amassed more than 900,000+ fans on their respective profiles over several months. However another Filipino actually beat both of them to the 1,000,000 mark. [...]

In the latest episode of Smallville (S908), Clark Kent’s alter-ego’s online identity is stolen by a bunch of kids who are big fans. They make Facebook, Youtube, and Twitter accounts for the “Blur” and they’ve even made a blog for him. Since the Blur didn’t really have his own social media accounts, the people actually [...]