ShareEverything is changing at warp speed. The days of beepers and big cellular phones are gone. Emails are things of the past. Everybody is now googling, tweeting and facebooking. I never thought I would see the day that my 4-year-old daughter while watching youtube quipped, “ Dad the video stopped because it is downloading!” Seth Godin said in his book that...

ShareStudent organizations stand to gain a lot if they strategically use social media. If I was still in school, part of an organization, and had the knowledge I had now, I’d definitely come up with a campaign that will not just earn me additional points but build equity for the organization so that it can raise funds and strengthen it’s network and...

ShareI wasn’t able to attend the first day of the 4th IMMAP Digital Summit because I was on vacation with my wife. I’ll try to see if I can still make it to the second day. Anyway, I was following the tweets and the online conversations about the keynote presentation of Jeremiah Owyang. He raised a lot of important points that have been actually...

ShareA few weeks ago I was interviewed by Ronna Capili from the Philippine Daily Inquirer about Social Media for the Filipino Youth. This was a very timely piece since classes just started and it was a good opportunity to reach out and help educate the younger generation on how to properly use social networking sites. The article came out last Saturday on the...

ShareI’ve been talking about how Content Marketing is going to redefine internet marketing especially here in the Philippines. Placing online ads just don’t cut it anymore and any digital marketer needs to understand that effective web marketing is not just measuring click-through and impressions. It’s actually making that connection and...

ShareUncle Ben once told Peter Parker “With great power comes great responsibility,”. This is also very applicable to social media. Networking sites like Facebook and Twitter have revolutionized the way we communicate and they offer tremendous personal branding, marketing, and selling opportunities. However too much of anything can be a bad thing and...